Think it takes an exhaustive search to find folks willing to toot your horn? Sometimes your strongest Brand Advocates are right under your nose! That’s where they were for IBM. The tech giant easily enticed 1,000 of its own sales and marketing employees to promote its software products using their personal Twitter, LinkedIn and Facebook accounts.
Focused on a simple internal online hub that allowed employees to easily share content each day, IBM eventually had employees begging to join in. The reward for sharing? Nothing but recognition.
Yup. Sometimes marketing is that simple. Start with those who know you best and stand the most to gain from success.
Source: Adweek 7/1/15