The latest “Got Milk?” campaign reminds us that milk is more than good for you, it’s also a match made in foodie heaven for many sweet and spicy foods!
The California Milk Processor Board recently released “a pair of mesmerizing ads showing a kaleidoscopic menagerie of sweets and spicy foods…then, ultimately, hits them with the tag ‘Got Milk?,’” according to Ad Age. Well that’s a mouthful! Guess what they mean is that milk has stopped going solo — it’s the perfect chaser for some pretty wonderful foods!
The ads are part of a much larger campaign that will also include
- Print, digital and in-store ads
- A new website
- “Got Milk?” vehicles that will actually follow popular local food trucks (!)
- Social media partnership with Bon Appetit, featuring milk and food pairings
- Online films, and pop-up events, with California Sunday and popular chefs, to highlight dishes that are ‘Best Served With Milk
Such a departure. Looks very interesting….
GWH Reality Check: Good-for-you brands might just boost their top-of-mind (and top-of-grocery-list) status by remembering “why” people make certain food choices in the first place!