Apparently this was the case for Guinness – their St. Patrick’s Day ads in Canada featured a four-leaf clover instead of a shamrock.
Now, legend has it that St. Patrick used the shamrock to demonstrate the concept of The Trinity as part of his efforts to bring Christianity to the Irish. The shamrock is very much regarded as the national plant of Ireland and it is always worn on St. Patrick’s Day, which is both a Holy Day and a National Holiday there.
So safe to say, shamrocks are kind of a big deal when it comes to the Irish. Which makes this clover/shamrock gaffe even more unbelievable coming from Guinness, a very Irish brand if there ever was one.
GWH Reality Check: Details matter, Brands. Just a few moments of research (or QC) could have easily prevented an embarrassing ding on their Irish authenticity. Besides, shouldn’t a marketer or their agency know the brand inside out?