Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of this recent “OMG I can’t believe they did this!” racist backlash from a Chinese laundry detergent ad.
To us, and what should be to anyone, this is abhorrent. But given the supposed current standards of beauty in China, this was supposedly quite acceptable in their country. Guess we really DO live in a global economy, that may help to achieve better conditions everywhere. But…
GWH Reality Check: We market in a global economy in a global community. Need to be sure our brands behave that way.
SOURCE: Huffington Post Media