As the July 4th holiday approaches, thought this was a fitting commentary on the power of BRANDING. Defining “Patriotism” as “pride in one’s country and a willingness to defend it,… It is courage, it is freedom of speech, it is liberty. It is ultimately a set of values that people admire… Real patriotism is the quiet and steady dedication of a lifetime’s work, whether you’re a brand or a person,” take a look at the list of the MOST PATRIOTIC Brands. The top dogs have worked hard for this honor for a long, long time (Jeep being a personal fav of mine.) But some of the high rankers are a bit surprising (Gatorade? Amazon?), and some of the lower ranked are probably pretty disappointed (John Deere and Craftsman Tools).
But what an interesting look at what a Brand can accomplish if it is sincere and actually tries.
Happy Birthday, America!
Source: Media Post Marketing daily 6/27/16