So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But when Weight Watchers Australia & New Zealand used this insight as the basis for marketing weight loss, well, it hit a sour note.
If you are supposed to love yourself regardless of weight, why is a weight loss brand involved? The insight is solid and powerful. And we’ve all been told that “Sex sells.” But Weight Watchers just went in the wrong direction.
GWH Reality Check: Got to make sure you connect ALL the dots from multiple points of view when you try to be bold and daring. Otherwise, you can do more harm than good.