Author Archives: craiggwh

How to Find Big Ideas in Little Details

Sometimes the biggest marketing ideas take shape in the smallest details. Take what Burger King did in Seoul, South Korea. Seoul is known for having one of the worst commute times for workers, with especially lengthy train rides. What happens? … Continue reading

Posted in Creative Thinking, Experiential Marketing, Fast Food, Food Marketing, grassroots, International Marketing, Local Marketing, Marketing Tactics, Promotions | Leave a comment

Little State, Big Splash Marketing

As “Where are my receipts?” Tax Season gains its final head of steam, thought it only fitting to showcase this clever bit of local marketing, where Intuit (the makers of online tax software for tax preparers) partnered with Providence, Rhode … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, grassroots, Local Marketing, Promotions, Reality Check, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

When is clever too clever?

All for the more cerebral approach to advertising. And especially in the automotive industry, where one car zooming around the curves on the Pacific Coast Highway looks pretty much like the next. But did Cadillac go too far down the … Continue reading

Posted in Advertising, Branding, Celebrities, Marketing Tactics, TV Commercials | Leave a comment

Tiffany Breaks Advertising Ground

Jeweler Tiffany & Co. is featuring a same-sex couple for the first time in its advertising history. Though they join major fashion companies like Gap, Banana Republic and J. Crew, who have also featured same-sex couples, one can imagine that … Continue reading

Posted in Advertising, Awards, Branding, Controversy, Lifestyle Marketing, Marketing Tactics, Publicity, Winners, winners-toss-ups-flops | Leave a comment

Maybe If It Carried My Bags to the Car?

Cool or creepy… or just plain scary if you are a Lowe’s associate. Lowe’s is testing multilingual robots just before the holidays to help out with customer service at one of its subsidiary hardware stores in San Jose, . The 5-foot-tall robots, … Continue reading

Posted in Controversy, Customer Service, Experiential Marketing, Hard Goods, Interactive & Mobile, Marketing Tactics, New Products, Technology | Leave a comment

Kit Kat “Surely Wins” with This One

A few years ago when Japan was hit by the earthquake and tsunami, Nestle was there to lend a hand in the rebuilding process, focusing their efforts on the damaged railways in the Saniku region. Now, to take their support … Continue reading

Posted in Creative Thinking, International Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Branding: Tiffany Yogurt and Versace Eggs?

An interesting exhibit called “Wheat is Wheat is Wheat” recently opened at the San Francisco Museum of Craft & Design. The designer, Peddy Mergui merges two worlds; high end brand names and basic grocery store items. The purpose: to make … Continue reading

Posted in Awards, Branding, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment