Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Author Archives: dianegwh
Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers. This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading
Big brands are making it personal. Coca-Cola introduced personal cans last year with consumer’s names and even fun labels such as “Wingman”, “Friend” and “Mom” as part of their successful “Share a Coke” campaign. Other brands quickly began following suit … Continue reading
Can a brand name best known as “Breakfast of Champions” now be translated to beer? General Mills Wheaties thinks so and has teamed up with a nearby craft brewery in Minneapolis to create a limited-edition Hefeweizen beer, called HefeWheaties.
Dove recently released their latest in the #RealBeauty campaign, #ChooseBeautiful, to promote positive body image. The ad involved women choosing between two doors, one labeled “average” while the other was labeled “beautiful.” The video went viral as many women struggled, … Continue reading