Author Archives: dianegwh

Testing — Knowing When to Fold is Bold.

Every marketer knows the time, money and effort it takes in planning and producing a major new ad campaign. But it takes the very brave marketer to know the angst and turmoil to pull a campaign even before it starts … Continue reading

Posted in Advertising, Beverage Marketing, Branding, Controversy, Customer Feedback, TV Commercials | Leave a comment

Happy St. Paddy’s Day: Going Green Socially.

On Saint Patrick’s Day everyone wants to be Irish, especially brands. And what better way to demonstrate your Luck of The Irish than via social media.

Posted in Creative Thinking, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Meet the Neighbors!

What’s one of the hottest new social media platforms? Think local. Nextdoor is a private social network that brings neighbors together replacing the old fashioned neighborhood bulletin board and sign-post to fill an important void in social space. Attracting users … Continue reading

Posted in Interactive & Mobile, Marketing Tactics, Social Media | Leave a comment

Hello Logo!

What a fun way to reveal a new brand identity! Get the whole community involved! A not-for-profit arts organization, 3S Art Space, based in Portsmouth, NH, uses a giant special vending machine outside their new location,  and invites the community to … Continue reading

Posted in Branding, Creative Thinking, Marketing Tactics | Leave a comment

Do-Si-Dos Go Digital.

Soon-to-be-gone are the days when your favorite girl scout in the green vest knocks on your door or stands at your local supermarket peddling their Do-si-dos®, Thin Mints® and Tagalongs® among other cookie delights. Girl Scout cookies have gone digital!

Posted in Food Marketing, Marketing Tactics | Leave a comment

Smoke Signals or Viral Fire?

What happens when a good looking high school kid working at Target blows up the Internet? Meet Alex from Target, aka #AlexfromTarget, who was launched into viral stardom overnight when a teenage girl posted a photo of him packing groceries. The … Continue reading

Posted in internet marketing, Marketing Tactics, Publicity, Reality Check, Social Media, Teens, Twitter | Leave a comment

Advertising Taking Flight.

There is certainly nothing new about advertising on planes, from beverage napkins to food and drink sampling, even ads on printable boarding passes. Spirit Airlines, however, is taking this to new heights. Recently on a trip from Boston to Atlantic City, the … Continue reading

Posted in Advertising, Billboards, Branding, Marketing Tactics, Travel, Travel, Hospitality, Restaurants | Leave a comment