Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Author Archives: dianegwh
As a female, have you ever been called the dreaded b-word…”Bossy”? Well, Sheryl Sandberg, the Chief Operating Officer of Facebook and author of the best-selling book “Lean In,” has launched a national campaign to ban this word, claiming it discourages girls … Continue reading
Calvin Klein is infamous for its provocative underwear ads. With the launch of their new line, Calvin Klein has developed a new #mycalvins campaign, encouraging bloggers, models, musicians and consumers to post their skivvy selfies. Two superstars kicked off the campaign, supermodel … Continue reading
Just in time for Valentine’s Day… aerie, American Eagle’s lingerie offering, is sending young women the message to “love the real you” and jumping on the “Real Movement” bandwagon with the usage of advertising photos that have not been “retouched.” … Continue reading
General Mills and Cheerios, who last year introduced a racially mixed family in their ads to much backlash from consumers, is not giving in to this type of bigotry. In their new ad launched at Super Bowl 2014, they are, … Continue reading
The XXII Winter Olympic Games in Russia is upon us. But what is making news among spectators is not the athletes but the toilets! And the fury is fueled by the ~$50 billion price tag, which make the Sochi games … Continue reading
And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer. Celebrating your target audience is certainly not anything new (think Unilever’s “Dove Real Beauty” or P&G’s … Continue reading