Author Archives: dianegwh

Banning Bossy.

As a female, have you ever been called the dreaded b-word…”Bossy”? Well, Sheryl Sandberg, the Chief Operating Officer of Facebook and author of the best-selling book “Lean In,” has launched a national campaign to ban this word, claiming it discourages girls … Continue reading

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Take a Selfie in your Skivvies.

Calvin Klein is infamous for its provocative underwear ads. With the launch of their new line, Calvin Klein has developed a new #mycalvins campaign, encouraging bloggers, models, musicians and consumers to post their skivvy selfies. Two superstars kicked off the campaign, supermodel … Continue reading

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Get Real.

Just in time for Valentine’s Day… aerie, American Eagle’s lingerie offering, is sending young women the message to “love the real you” and  jumping on the “Real Movement” bandwagon with the usage of advertising photos that have not been “retouched.” … Continue reading

Posted in Advertising, Awards, brand image, Marketing Tactics, Print Ad, Winners, winners-toss-ups-flops | Leave a comment

Making Cream Out of Sour Milk.

General Mills and Cheerios, who last year introduced a racially mixed family in their ads to much backlash from consumers, is not giving in to this type of bigotry. In their new ad launched at Super Bowl 2014, they are, … Continue reading

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Going to the Olympics? Please Pass the Toilet Paper.

The XXII Winter Olympic Games in Russia is upon us. But what is making news among spectators is not the athletes but the toilets!  And the fury is fueled by the ~$50 billion price tag, which make the Sochi games … Continue reading

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And so God Made a Farmer.

  And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer. Celebrating your target audience is certainly not anything new (think Unilever’s “Dove Real Beauty” or P&G’s … Continue reading

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Earthquake in An Elevator.

I am in San Diego on business and I am traveling in the elevator up to my room in the hotel when I noticed a button that I don’t typically see on elevators coming from the East coast. It’s a … Continue reading

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