Author Archives: dmitrygwh

Fantastic Brand Built to Buck The Trend

We live in a frantic world. Always connected, scrolling, typing, checking in. And wondering how to speed it up even more. Well, STOP. Check out this “explanation” of the slow brand and tell me you don’t feel something. No wonder, … Continue reading

Posted in Awards, Branding, Innovation, International Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

The Best Possible Start

What a way to start a new year of showcasing creativity and marketing smarts here in our Reality Check blog, than with this killer short film by Fisher-Price! Their heartwarming #WishesForBaby movie lets us all in to hear parents’ hopes … Continue reading

Posted in Advertising, Awards, Branding, Creative Thinking, Lifestyle Marketing, Marketing Tactics, Video, Winners, winners-toss-ups-flops | Leave a comment

O Christmas 3D Tree, O Christmas 3D Tree!

If you are one of many millions who sets up a Christmas tree every year — and are probably lugging all those decorations back into their boxes this week — take heart! It is possible that in the near future … Continue reading

Posted in Creative Thinking, Innovation, Marketing Tactics, Technology | Leave a comment

Don’t Squander Your Resources. Especially If You Can.

    At a time of year when we are all so conscious of wringing out every last penny of value from the resources we have, this TBS W.T.F.: FLOP really got to me.

Posted in Advertising, Awards, Billboards, Flop, grassroots, Marketing Tactics, Travel, Hospitality, Restaurants, winners-toss-ups-flops | Leave a comment

Wet. Juicy. Ready.

Try to explain that to your little kids while dragging them through one of New York’s favorite attractions – the High Line!

Posted in Advertising, Beverage Marketing, Branding, Creative Thinking, Lifestyle Marketing, Marketing Tactics, New Products | Leave a comment

Comedy Theater Gets the Last Laugh on Government Surcharges

Pay per Laugh | TeatreNeu from edududu on Vimeo. Times are hard everywhere. Budgets are shrinking. We all have to find ways to work smarter and more efficiently. Find new ways to stay on top and ahead of the game. … Continue reading

Posted in Creative Thinking, Experiential Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Technology | Leave a comment

Halloween Car Insurance Advertising. It’s What You Do… If You’re Geico.

Halloween and car insurance? Apparently they connect perfectly, if you’re Geico.

Posted in Advertising, Branding, Creative Thinking, Marketing Tactics, TV Commercials | Leave a comment