Author Archives: dmitrygwh

What’s Old Is New is Old?

In an interesting twist, a tweet has become… a print ad?  In an unusual effort to promote their new film by Coen brothers, the CBS Films took out a full page in The New York Times with hardly anything but … Continue reading

Posted in Advertising, Marketing Tactics, Print Ad, Twitter | Leave a comment

Creativity Flies High

Want to see something cool in outdoor advertising? Something better than the inflatable swinging sock people? More effective than mascots walking along the road and more hi-tech than store signs powered by wind? Enter the British Airways Interactive Billboard! It … Continue reading

Posted in Billboards, brand image, Creative Thinking, Interactive & Mobile, Marketing Tactics, Technology, Travel, Hospitality, Restaurants | Leave a comment

Ringing in the Holidays

Like everyone else this year who has started marketing Christmas even before the poor turkey has had its day on the table, I simply had to showcase this one! The holiday spot from K-Mart speaks for itself.  Brought to us … Continue reading

Posted in Advertising, Awards, Fashion, Apparel, Marketing Tactics, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

Starbucks on Wheels

Now that everyone seems to enjoy Starbucks coffee and WiFi, how does one improve and move forward from here? How does a brand keep moving ahead and expand? Well, here’s a new one — take a train. Seriously, that’s what … Continue reading

Posted in Beverage Marketing, Branding, Experiential Marketing, International Marketing, Marketing Tactics | Leave a comment

The Chicken Choir.

To all who remember the Human League’s 80’s hit “Don’t you want me?”, here comes the talented and, I am sure, delicious chicken choir from Foster Farms, California. Yup, it’s a chicken choir and they have sweet voices of nightingales … Continue reading

Posted in Advertising, Branding, Marketing Tactics, YouTube | Leave a comment

The Italian Job.

I am in the middle of a small weekend remodeling project. As I got tired, my Mac came in handy for some rest and recharging (what else is there?). Somehow, I end up on Google search results page for an, … Continue reading

Posted in Advertising, Hard Goods, Marketing Tactics, Packaging | Leave a comment

Volvo’s Hampster Put to The Test

  Maybe Volvo thought that if Kia could have a raging success with a rodent, so could they? Or maybe they wanted to shake their image as a safe/boring auto maker that had “stuck” with them for decades? But here’s … Continue reading

Posted in Advertising, Automotive, Marketing Tactics, Video | Leave a comment