Author Archives: dmitrygwh

The Final Frontier?

Hats off to our Japanese counterparts in the ad business! Facing an eventual inevitability of running out of places for advertising and promotional messages (that includes the back side of toilet paper), they have arrived at the final (hopefully) frontier … Continue reading

Posted in Advertising, Creative Thinking, International Marketing, Marketing Tactics, Publicity | Leave a comment

Gorilla Marketing

  Listen up guys with body hair! The summer is in full swing and I am certain you are concerned about your monkey-like appearance and the beach. Waxing is a last resort, but where would you have it done? Who … Continue reading

Posted in Couponing, Creative Thinking, Experiential Marketing, grassroots, International Marketing, Marketing Tactics | Leave a comment

Love, Italian Style

In the land of Silvio Berlusconi and Cicciolina (Google it), what better way to promote a line of products designed to enhance love-making than to announce a nationwide contest for the title of most love-making city. Yup, the city where … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, International Marketing, Marketing Tactics, Promotions | Leave a comment

Digital Crime Fighting

Kudos to Polish police force for finding an ingenious way to combat crime the hi-tech way! Policing is a communal responsibility, and often times officers have to ask civilians to lend them a hand with spotting a criminal. But how … Continue reading

Posted in App, Creative Thinking, Interactive & Mobile, International Marketing, Legal, Gvt, Marketing Tactics | Leave a comment

The iKid Generation?

Do you have kids and an iPad in your home? If your answer is “yes” to both, you are in luck! No, really, you are! if you are still raising toddlers, don’t deprive them of an iPad interaction. Check out … Continue reading

Posted in Gadgets and Games, iPad, Kids, Marketing Tactics, Technology | Leave a comment

Putting Your Creative Brief Where Your Mouth Is

Now THIS is an example of making creative briefs work harder! You really must watch this short video … This is from a South African ad agency who needed to boost their design department’s presence.  The idea came from old … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Word of Mouth | Leave a comment

Flexible Branding Transcends Time, Place, and Pink

So, in order to reinforce their new pricing structure, cell phone provider T-Mobile made a drastic departure from a lovely Carly Foulkes to rugged and grizzly-looking cowboys. As much as I enjoyed following Carly’s adventure, the latest dudes are knee-slapping … Continue reading

Posted in Advertising, Brand Equity, Marketing Tactics, mobile, Spokespeople, TV Commercials | Leave a comment