Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Author Archives: janisgwh
Want a new sales opportunity for your product or service? Redefine how and where you play! Just like success story SouveNEAR — a little company that changed the whole dynamic of selling authentic local artisanal goods, by placing them in … Continue reading
I never really thought about breakfast as being sad, until the launch of Chobani Oats and the #stopsadbreakfast campaign. But how happy can a bruised banana, burnt toast, or a sugary donut be? So swapping it out for Chobani Oats … Continue reading
Smart advertising can be found in the most unlikely of places! (And often that’s where it’s the best.) See how Manhattan Storage shows us the power of talking directly to your audience in as relevant a way as you can, … Continue reading
Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading
Hooray for Stonyfield and its commitment to sustainability! As if their organic products aren’t doing enough to help consumers and the environment, now they have launched the first-ever edible packaging — New Frozen Yogurt Pearls! Working with WikiFoods, Inc, a … Continue reading