Author Archives: jimbgwh

New Media: The Birth of Dronevertising?

From videography to crop monitoring and even pizza delivery… like ‘em or hate ‘em, the use of commercial drones is on the rise. And now some local merchants in Philadelphia just bought into their latest use: Advertising. DroneCast, the inception … Continue reading

Posted in Advertising, Awards, Controversy, Creative Thinking, Innovation, location based app, Marketing Tactics, winners-toss-ups-flops | Leave a comment

Game of (Social) Thrones — Uniting your kingdoms.

  You know how fairy tales helped tell important messages to little kids in the ”olden days,” right? Well HootSuite, the web industry’s leading social media management dashboard, may have created a modern day version to get their own message … Continue reading

Posted in Branding, Marketing Tactics, Social Media, TV | Leave a comment

Trending Vending

As more and more food brands get in on the exploding 3D printing trend, Nabisco, too, joined the band wagon in a pretty impressive way at the recent SXSW Music, Film and Interactive Conference in Austin, where their Trending/ Vending … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

Not how it’s done anymore, Geico.

Sorry Geico, it isn’t how it works anymore From personified spokes-animals to their latest “Did you know?” campaign, Geico has continued to hammer home their seemingly iron-clad marketing message that 15 minutes can save you… well you know… blah blah … Continue reading

Posted in Advertising, Branding, Marketing Tactics, Reality Check, Seniors | Leave a comment

Not The Same Old Drill

We all know the Mean-Drill-Sergeant-Dresses-Down-The-Recruit bit. (Though still makes me cringe every time, fearing the ungodly wrath to come if he doesn’t get the right answer.) But in this new “Defy Expectations” spot from the US Army, when one private … Continue reading

Posted in Advertising, Awards, Marketing Tactics, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Now That’s Holiday Spirit!

Classic brand. Classic holiday. So last thing you want is classic advertising (like those car ads with the red bows!) And the Baileys Irish Cream brand seems to get that this season. In an enchanting (albeit a tad long winded) … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Marketing Tactics, Video, YouTube | Leave a comment

Food TV of the Future?

No matter how many cooking shows I’ve watched where I say, “I’ve absolutely got to make that!” I’ve usually forgotten about the idea within the hour. Fortunately, for the attendees of the 2013 Food Film Fest, this was never an … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Music, Sports and Entertainment | Leave a comment