Author Archives: karengwh

Snicker’s Gets Real for Super Bowl

Someone once said that if the end of the world was announced, Americans would want to get a preview the day before. Super Bowl spots are kinda like that. I know that they cost so darn much that brands want … Continue reading

Posted in Advertising, Branding, Creative Thinking, Media Creativity, TV | Leave a comment

Morton Salt Rebrands With Smart Bold Behavior

What  a fantastic, energizing example of marketing to hear about to kick off a New Year! Morton Salt shows the world what REBRANDING can truly mean. Their first in 168 years! Salt. That’s right, salt. What used to be thought … Continue reading

Posted in Awards, Branding, Food Marketing, Lifestyle Marketing, Winners, winners-toss-ups-flops | Leave a comment

Socks Don’t Stink This Holiday. So Have A Good One!

Feeling the love for the holidays this year — as a result of who we hung out with. We decided to showcase an Austin organization called Mitscoots, a purveyor of  “Gear with a Mission.” For every piece of Made-in-America wear … Continue reading

Posted in brand image, Fashion, Apparel, Lifestyle Marketing, Partnerships, Social Responsibility and Philanthropy | Leave a comment

Girl Scouts, Marijuana and Trump. Oh My!

There is really nothing more to say about this year’s crop of Marketer of The Year runner-up honorees than “Read their stories and learn!” Crowning Netflix with Marketer of The Year top honors was great enough. But this year’s runners-up … Continue reading

Posted in Branding, Creative Thinking, Media Creativity | Leave a comment

Weight Watchers: When Good Ideas Go Bad

So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But … Continue reading

Posted in Advertising, brand image, Controversy, International Marketing, Lifestyle Marketing | Leave a comment

Your Bathroom, Your Brand?

Target’s recent initiative to go one step further in response to the gender identification conversation and add single-stall bathrooms to all stores is just another way that they are defining their Brand to the world. And that translates to cash … Continue reading

Posted in Branding, Controversy, Customer Feedback, Retailers, Social Responsibility and Philanthropy | Leave a comment

Redefining a Modern Spokesperson

Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading

Posted in Advertising, Branding, Celebrity Endorsements, Lifestyle Marketing, Spokespeople, TV Commercials | Leave a comment