Author Archives: karengwh

How To Get Your Brand In The Conversation

Famed grocery marketing sensation, Stew Leonard’s and small batch local soda maker Avery’s Beverages, are getting their brands into the conversation in a pretty “tasteful” way. Known for their extensive, sometime crazy flavor variety, Avery’s actually produced two special flavors … Continue reading

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The Most Patriotic Brands

As the July 4th holiday approaches, thought this was a fitting commentary on the power of BRANDING.  Defining “Patriotism” as “pride in one’s country and a willingness to defend it,… It is courage, it is freedom of speech, it is … Continue reading

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Even The Small Things Speak Loudly About You

As the summer vacation season takes hold, wanted to repost a lesson on creativity I think all marketers can learn from: Want to make a point about your talents? WALK THE TALK in everything you do. This short, sweet, and … Continue reading

Posted in Branding, Content Marketing, Creative Thinking, Media Creativity | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

Messing With The Crown Jewels- The Brand

Is this a portrait of Brand worship or what? Will the new Instagram logo ever engender the same? With all of the conversation and bouhaha over the new Instagram logo, one has to wonder if there is anything in marketing … Continue reading

Posted in Branding, Word of Mouth | Leave a comment

Tax Day Marketing As Bad As The Day Itself?

Sound branding and marketing investment, or me-too junk? More brands than the usual H&R Block are jumping on the April Tax Day bandwagon this year. From a slew of offers for a “1040” asking price ($10.40 at Boston Market, $1040 … Continue reading

Posted in Advertising, Awards, Flop, Promotions, winners-toss-ups-flops | Leave a comment

Politics, Entertainment & Marketing: Any Rules Anymore?

Politics and Late Night Comedy have become well-acquainted bedfellows over recent years. Equal-Opportunity barbs seem to level the playing field. But Politics and Prime Time Network TV shows? Politics and Marketing Conferences? Even Politics and First Responders on duty? Is … Continue reading

Posted in brand image, Celebrities, Celebrity Endorsements, Controversy, Experiential Marketing, Legal, Gvt, Marketing Tactics, Publicity | Leave a comment