Author Archives: karengwh

The King Brags: My Whopper’s Not a Burger

Bold Brand move in so many ways! In a kale-craving, health-obsessed culture, Burger King makes a move to sell hot dogs, launched nationally on February 23rd. OK, 100% beef Oscar Mayer hot dogs, but dogs nonetheless. Then they hit the … Continue reading

Posted in Advertising, Branding, Fast Food, Marketing Tactics, Print Ad, Spokespeople | Leave a comment

Marketing Lesson from Barbie… Again?

Once again, American Fashion Icon, Barbie, spotlights some of the marketing challenges faced by a mature brand trying to maintain relevance in a rapidly changing world. From the first African American “Barbie” in the late 60’s (who wasn’t named Barbie … Continue reading

Posted in Branding, Controversy, Fashion, Apparel, Innovation, Lifestyle Marketing, New Products | Leave a comment

Break A Bond, Break A Brand?

No sooner did 2015 end with a Forbes list of the best, most disruptive brands, than “#1 Disrupter”, UBER takes the heat big time for their now-you’ve-finally-gone-too-far surge pricing on New Year’s Eve. Anyone familiar with Uber knows that when … Continue reading

Posted in Branding, Controversy, Customer Feedback, Publicity | Leave a comment

25 of The Most Disruptive Brands of 2015

Always known, I hope, as one who constantly pushes to challenge the old cliches in Marketing, rethink the rules and reimagine new solutions, (and not always appreciated for it!) this recent list of 25 of The Most Disruptive Brands has … Continue reading

Posted in Advertising, Branding, Creative Thinking, Experiential Marketing, Lifestyle Marketing | Leave a comment

Oreo Gets Creative With Their Brand, Again

So our friends at Oreo are pushing the boundaries of branding once again, proving that a solid, well-defined brand can extend itself in almost limitless ways — this time, somehow creatively meshing the old-is-new again resurgence of “adult” coloring with … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Food Marketing, Packaging | Leave a comment

Holiday Shopping on YouTube?

You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into  one … Continue reading

Posted in Advertising, Branding, Celebrity Endorsements, Content Marketing, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Spokespeople, Video, YouTube | Leave a comment

So Smart Promo Stunt at the Emmys

Looks like even Emmy hosts are not exempt from promotional marketing stunts! Did you act on the “giveaway” of the supposedly active (it was!) HBO Now access code by Andy Samberg during the Emmys last night? A ton of folks … Continue reading

Posted in Celebrities, Creative Thinking, Interactive & Mobile, Media Creativity, TV | 2 Comments