Author Archives: karengwh

Not Your Mama’s Magazine!

Everyone says that Print is “old”, too “traditional” and not measurable. Maybe the only thing that’s “old” is the unimaginative mind that’s creating the plan. Break rules!  (Like, when was the last time you saw a Print ad win an … Continue reading

Posted in Advertising, Creative Thinking, Innovation, Marketing Tactics | Leave a comment

Calling All Women-Owned Businesses!

Yes! In a bold move to support the female-owned businesses in the country, (Hey, that’s GW Hoffman Marketing, too!) Walmart partnered with certifying body, Women’s Business Enterprise National Council (WBENC) and WEConnect International to launch a whole new subbrand — … Continue reading

Posted in Branding, Lifestyle Marketing, Marketing Tactics, New Products, Social Responsibility and Philanthropy | Leave a comment

Super Bowl Spending- CMO Words of Advice.

Now that the bulk of the Monday Morning Quarterbacking over the ads is winding down (or is it?), we wanted to have a real conversation about the difficult decision to spend huge sums of marketing money like those invested in … Continue reading

Posted in Advertising, Branding, Marketing Tactics, Publicity, TV Commercials, Word of Mouth | Leave a comment

Catch More Flies with Marketing Honey

Perfect lesson to learn for a New Year: have negative issues to overcome with your marketing? Product that’s not so fun? Scary, boring, or intimidating buying process? Find a way to make what you offer actually enjoyable for your customers … Continue reading

Posted in Advertising, Creative Thinking, International Marketing | Leave a comment

Reality Check on 2014

Wow. What interesting and fun conversations we’ve had together this year!  Creative thinking, phenomenal new products, big, bold ad campaigns… and a bunch of GWH W.T.F. Award (Winner, Toss-Up, or Flop) Floppers.  Can’t wait to see what the New Year … Continue reading

Posted in Marketing Tactics, Reality Check, Social Media | Leave a comment

Christmas Magic Overload

It’s hard not to find something wonderful in the combination of kids, Christmas, and technology! And Macy’s has always led the pack.  In their stores, on TV, and online, they’ve tried to make magic unfold. This year, however, in their … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, internet marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Social Media, Video | Leave a comment

How a 4-yr old Gave Life to a Campaign

Never underestimate the power of an adorable kid being real. Back in October, UPS launched their #WishesDelivered campaign — a sensational sentiment to help give the boring and usually berated logistics brand a bit of humanity — because, as UPS … Continue reading

Posted in Branding, grassroots, Marketing Tactics, Promotions, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment