Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Author Archives: kathygwh
Once again, organic baby food Plum Organics, proves it is not shy about pushing the envelope when it comes to lifestyle marketing activation — their latest TV spot actually encourages parents to have more sex! And right before Valentine’s Day … Continue reading
Every holiday season since 1997, Starbucks has served its customers coffee in cups uniquely decorated with traditional symbols of Christmas. Warm, holidays, makes sense. Last year when Starbucks introduced its plain red cup, it was met with some very unexpected … Continue reading
When the whole world was talking about Angelina Jolie filing for divorce from Brad Pitt, one smart brand got in on the conversation before it became a flash in the pan. Two days after the announcement, Norwegian Airlines began … Continue reading
Olympic sponsorship comes with a hefty price tag, so simply paying the sponsor fee and popping off a few ads just isn’t enough. In recent Olympics, the brands that have made an impact created a deep emotional connection with their … Continue reading
We’ve heard stories about someone losing their job over an “oops” on Snapchat. But, seems like more and more today,’modern’ companies are encouraging job applicants to use Snapchat to apply for open positions. Cue Everlane, trendy online clothing retailer. The … Continue reading
Is everything old truly new… again and again and again? No dispute that video is the workhorse of today’s digital and social platforms. Sight, sound and motion creatively married to get the job done quite engagingly. Then I read the … Continue reading