Author Archives: kathygwh

Plum Organics Hopes That Sex Sells… In A Totally Different Way

Once again, organic baby food Plum Organics, proves it is not shy about pushing the envelope when it comes to lifestyle marketing activation — their latest TV spot actually encourages parents to have more sex! And right before Valentine’s Day … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Lifestyle Marketing, Reality Check, TV, Video | Leave a comment

Starbucks Brings Back Christmas

Every holiday season since 1997, Starbucks has served its customers coffee in cups uniquely decorated with traditional symbols of Christmas. Warm, holidays, makes sense. Last year when Starbucks introduced its plain red cup, it was met with some very unexpected … Continue reading

Posted in Beverage Marketing, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback | Leave a comment

Can Brangelina Split Fill Airline Seats?

  When the whole world was talking about Angelina Jolie filing for divorce from Brad Pitt, one smart brand got in on the conversation before it became a flash in the pan. Two days after the announcement, Norwegian Airlines began … Continue reading

Posted in Advertising, Celebrities, International Marketing, Print Ad, Publicity, Winners | Leave a comment

Real Sponsorship Gold

Olympic sponsorship comes with a hefty price tag, so simply paying the sponsor fee and popping off a few ads just isn’t enough. In recent Olympics, the brands that have made an impact created a deep emotional connection with their … Continue reading

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Today’s HR- Recruiting Through Snapchat

We’ve heard stories about someone losing their job over an “oops” on Snapchat. But, seems like more and more today,’modern’ companies are encouraging job applicants to use Snapchat to apply for open positions. Cue Everlane, trendy online clothing retailer. The … Continue reading

Posted in Branding, Creative Thinking, Innovation, Lifestyle Marketing, Media Creativity, Social Media | Leave a comment

Are Silent Movies Returning?

Is everything old truly new… again and again and again? No dispute that video is the workhorse of today’s digital and social platforms. Sight, sound and motion creatively married to get the job done quite engagingly.  Then I read the … Continue reading

Posted in Advertising, Content Marketing, Media Creativity, Social Media, Video | Leave a comment

Gatorade: The Science of Re-Branding

Well, it wouldn’t be a Gatorade ad without showcasing a world-class athlete, now would it? Yet while the brand’s new campaign, Your Game Is Our Lab, continues to feature some of the biggies, like track Olympian Usain Bolt, NFL defensive … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Branding, Celebrities, Experiential Marketing, Health Marketing, Innovation, Packaging, Technology, Winners, winners-toss-ups-flops | Leave a comment