Author Archives: kathygwh

When Branding Goes Bad

Creating a brand’s image is the most difficult task a marketer will ever take on. What do you really stand for? What makes you different from other choices? And most importantly, what do people feel about this difference. It’s a … Continue reading

Posted in Advertising, Branding, Controversy, Marketing Tactics, Reality Check | 1 Comment

Customer Dissatisfaction Spurs a Pretty Funny Campaign

  The NY Metropolitan Transportation Authority (MTA) introduced a new campaign this month on “subway etiquette.” Uh huh. Subway Etiquette. The fact that they had to spend money to educate millions of subway riders on common courtesy makes me SMH… … Continue reading

Posted in Advertising, Controversy, Customer Feedback, Marketing Tactics, Social Media | Leave a comment

Happy Holiday Customers

Every year business everywhere (Agencies included) struggle to say “Happy Holidays” to our customers.  The goal: to thrill our clientele with creative, imaginative, and often outlandishly festive videos, cards, and other online experiences. Oh yeah, and to spread joy and … Continue reading

Posted in Advertising, Branding, Creative Thinking, International Marketing, Marketing Tactics, Retailers | Leave a comment

Best Thanksgiving #TBT Ever!

The Pilgrims are trending on Facebook, and Publix Super Markets are responsible.

Posted in Advertising, Branding, Lifestyle Marketing, Marketing Tactics, Promotions, Retailers, Social Media | Leave a comment

Hershey’s Steamy New Logo

After 120 years, The Hershey Company decided it was time to “refresh” their logo as part of a rebranding effort to solidify their position as a global confection and snack company. Their iconic Milk Chocolate Bar and Kiss had been … Continue reading

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A Free Sample? Sweet!

Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo.   When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, Gift with Purchase, Lifestyle Marketing, Marketing Tactics, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Just Going with the Flo

  Hello Flo has done it again! For the folks who may not have been introduced to this innovative tampon subscription company last summer with their initial “Camp Gyno” video, with all the press now, it’s hard to miss their … Continue reading

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