Author Archives: kathygwh

The Ultimate Crowdfunding!

Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Flop, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

The Ugly Truth

  Some of we “experienced” marketing types get punchy at times when brainstorming campaign ideas. Usually we have to run through the list of the latest industry buzzwords that drive us crazy (#recalibrate, #reachout, #lowhangingfruit, #bandwidth) just to get them … Continue reading

Posted in Advertising, Branding, Creative Thinking, Marketing Tactics, Reality Check, Word of Mouth | Leave a comment

Vacation Sex Pays Off

  For the better part of the last 40 years we’ve been hearing dire warnings about how the ravages of overpopulation will adversely affect the entire planet.  Well, apparently one travel agency in Denmark didn’t get the memo. In response … Continue reading

Posted in Advertising, Creative Thinking, International Marketing, Marketing Tactics, Promotions, Travel, Hospitality, Restaurants | Leave a comment

Social Media at Work… No really.

WOW! I have always said my dream job would be New Product Development at Ben & Jerry’s. I’ve always loved the clever risks they’ve taken with flavor names affiliated with Jerry Garcia, Phish and Willie Nelson. But I think my … Continue reading

Posted in Advertising, brand image, Controversy, grassroots, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Trick or Treat’s a Scream!

Halloween just isn’t Halloween without a good horror flick! So even with overall Halloween spending declining, Fandango proved it didn’t take big bucks and came up with a cleaver way to drive traffic to its new horror-movie hub, House of … Continue reading

Posted in Awards, Crowd Sourcing, Marketing Tactics, Promotions, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

QR Codes Breathe Life Into Obituaries

We’ve all seen the articles saying that QR codes are dead. But maybe not so fast. They may not have stuck with consumer packaged goods as some hoped, but they’ve worked for almost 20 years in the auto industry… and … Continue reading

Posted in Awards, Creative Thinking, Marketing Tactics, QR codes, Seniors, Video, Winners, winners-toss-ups-flops | Leave a comment

Tweeting Redefined! Really?

Now this is really pushing the limits! Fogg, a Swedish mobile company, is going on a wing and a prayer (literally) to prove the power of its data roaming services, with a campaign called “Tweet Beyond Borders. “  Fogg released … Continue reading

Posted in Creative Thinking, Interactive & Mobile, International Marketing, Marketing Tactics, Publicity, Twitter | Leave a comment