Author Archives: kathygwh

Refreshingly New Playfulness from 7up

So called “guerrilla marketing” is often big on sizzle and small on substance. Usually, tries to get attention just to get it, the heck with branding and equity and all that old-school B-school BS. Well not this time. Bravo 7-Up!! … Continue reading

Posted in Beverage Marketing, Experiential Marketing, grassroots, International Marketing, Marketing Tactics, Video | Leave a comment

Higher Education Uses Its Brain

Getting INTO a good college is tough, we all know. But, unless you’re one of the Ivys or have a stellar sports program, for some colleges getting students TO APPLY can be even tougher. That’s why this campaign really caught … Continue reading

Posted in Advertising, Awards, Billboards, Branding, College Marketing, Marketing Tactics, Print Ad, Winners, winners-toss-ups-flops | Leave a comment

F ** ing Great Video Nets $10 million

Ever question the power of mixing a simple, good idea with a simple, funny, “homemade” video? Well don’t. Not this time. What started with a simple premise — razor blades shouldn’t cost a lot of money — a user friendly … Continue reading

Posted in internet marketing, Marketing Tactics, Video, Word of Mouth, YouTube | Tagged , , , | Leave a comment

When It’s OK to Mix Texting & Driving

…When you want them #homesafely! This initiative is just awesome! The Transport Accident Commission (TAC) in Australia has teamed up with Melbourne’s professional T20 Big Bash cricket teams to create the #Homesafely initiative, which spreads the word about safe driving … Continue reading

Posted in Billboards, Creative Thinking, International Marketing, Marketing Tactics, mobile, mobile marketing, Social Responsibility and Philanthropy, Texting, Winners | Tagged , , | Leave a comment

Bahumbizzle or Bahumfizzle?

The 2012 Adidas Holiday Campaign is getting a lot of press.  And, I have to agree, it gets high marks as a clever, integrated campaign. It has it all: — Great teaser miniseries of *Ebenezer Snoop* starring big names (former … Continue reading

Posted in Advertising, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, winners-toss-ups-flops, YouTube | Tagged , , , | Leave a comment

Absolute Artistry

Since 1986 with Andy Warhol, Absolut Vodka has entertained us with their award winning iconic imagery. Wondering how they could ever outdo themselves, they’ve gone and done it again… in an amazingly artistic way! Overshadowed by the “Absolute Unique” project … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Brand Equity, Creative Thinking, Marketing Tactics, Packaging, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

HELLO?! Hey Marketers, please pick up your smartphone!

I don’t get it… Americans cannot live without their smartphones. They can’t put them down. Yet still so many products and services have not embraced mobile-optimized sites. How can you ignore facts like these? – We have to use PSAs … Continue reading

Posted in Interactive & Mobile, Marketing Tactics, mobile, Reality Check, Technology | Leave a comment