Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Author Archives: kathygwh
So called “guerrilla marketing” is often big on sizzle and small on substance. Usually, tries to get attention just to get it, the heck with branding and equity and all that old-school B-school BS. Well not this time. Bravo 7-Up!! … Continue reading
Getting INTO a good college is tough, we all know. But, unless you’re one of the Ivys or have a stellar sports program, for some colleges getting students TO APPLY can be even tougher. That’s why this campaign really caught … Continue reading
The 2012 Adidas Holiday Campaign is getting a lot of press. And, I have to agree, it gets high marks as a clever, integrated campaign. It has it all: — Great teaser miniseries of *Ebenezer Snoop* starring big names (former … Continue reading
Since 1986 with Andy Warhol, Absolut Vodka has entertained us with their award winning iconic imagery. Wondering how they could ever outdo themselves, they’ve gone and done it again… in an amazingly artistic way! Overshadowed by the “Absolute Unique” project … Continue reading
I don’t get it… Americans cannot live without their smartphones. They can’t put them down. Yet still so many products and services have not embraced mobile-optimized sites. How can you ignore facts like these? – We have to use PSAs … Continue reading