Author Archives: lizgwh

In Search of a Fur Coat?

Simply genius. Overstock.com, the place for an awesome deal on almost any possible item ever, has come up with yet another way to make “surplus” goods available to the public.  This time, the surplus item is of the fur, floppy … Continue reading

Posted in Advertising, Awards, Creative Thinking, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Wag Your Tail If You Want Happier Traveling

As we head into the Memorial Day holiday, I am reminded of how unpleasant the ritual of air travel has become. Heading off for some marvelous R&R… but then rarely do you encounter a smiling face or a congenial fellow … Continue reading

Posted in Creative Thinking, Experiential Marketing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Travel, Hospitality, Restaurants | Leave a comment

Ronald McDonald v Ronald McDonald.

Only Ronald McDonald can take on McDonald’s, at least that is what Taco Bell is banking on to launch their new breakfast offering. A new TV spot from Taco Bell features a series of real life (folks named) Ronald McDonalds, … Continue reading

Posted in Branding, Creative Thinking, Marketing Tactics, Promotions, Word of Mouth | Leave a comment

Soup’s on!

For 1 in 6 Americans, hunger is the reality of life. Fortunately, many corporations step up to the plate and make substantial donations to organizations such as Feeding America and local food banks. While most of these efforts tend to … Continue reading

Posted in Branding, Cause Marketing, grassroots, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Office Max Big Brother Is Watching

In the quest to build more personal relationships with customers, Marketers are keen on collecting as much information about a person as possible. And this is a good thing for the most part, as it ensures we receive relevant communications … Continue reading

Posted in Awards, brand image, Controversy, Flop, Marketing Tactics, Privacy Issues, winners-toss-ups-flops | Leave a comment

Not For the Faint of Heart

Disclaimer: I am a big dog lover so I might be a little more biased than the average person. That said, I was relieved to see that others felt that a recent ad from Pearl Izumi was in as poor … Continue reading

Posted in Advertising, Awards, Controversy, Customer Feedback, Flop, Marketing Tactics, Reality Check, winners-toss-ups-flops | Leave a comment

Beanstalking.

Lately I have become completely obsessed with a little French Bull Dog named Lentil. For those of you who have not yet joined Team Lentil let me give you a little background.  Lentil, along with his three siblings, was born … Continue reading

Posted in Awards, Facebook, Social Media, Winners, winners-toss-ups-flops | Leave a comment