Author Archives: lizgwh

Saving Mother Earth for $1.00

Last month I wrote about Starbucks but it wasn’t exactly a glowing post, as their $450.00 gift card seemed like (and still seems like) a ridiculous and elitist idea.  This month though, I find myself applauding Starbucks and their environmental … Continue reading

Posted in Awards, Beverage Marketing, brand image, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Street Wise, Indeed

Those in, or traveling through, Chicago might have encountered a StreetWise vendor selling weekly magazines in front of Starbucks or some other high traffic area. The StreetWise organization lends a helping hand to homeless men and women here in the … Continue reading

Posted in Giving Back, grassroots, Marketing Tactics, Social Responsibility and Philanthropy | Tagged , , | Leave a comment

Not So Green Afterall

Last week I received a copy of Restoration Hardware’s Source Book — RH issues it two times per year. Weighing in at well over five pounds this Source Book is more like the old yellow pages than a catalog. My … Continue reading

Posted in Flop, Green Marketing, Hard Goods, Marketing Tactics, winners-toss-ups-flops | Tagged , , | Leave a comment

Sliding Down a Slippery Pole for Kids.

Typically I am all for any form of exercise for today’s youth. But this form of exercise definitely gave me reason to pause. A dance and fitness studio in British Columbia, Canada is offering a “Little Spinners” Class. In short, … Continue reading

Posted in Kids, Reality Check | Leave a comment

Jolly Well Done

By now we are know about Prince Harry and his recent trip to Las Vegas.  While Harry’s shenanigans might have caused the Royal Family to go into damage control it provided the Las Vegas Convention and Visitors Authority with the … Continue reading

Posted in Advertising, Billboards, brand image, Celebrities, Controversy, Marketing Tactics, Privacy Issues | Tagged , , , | Leave a comment

For Kids, By Kids

Hyatt Hotels recently unveiled their new kids menu, available at all their full-service properties in North America.  Gone are the cheesy fries and greasy hamburgers. The new menu, For Kids by Kids, features natural beef, sustainable seafood, fresh fruits, veggies … Continue reading

Posted in Food Marketing, Kids, Marketing Tactics, Winners, winners-toss-ups-flops | Tagged , | Leave a comment

Crayola isn’t green? (Asparagus, Fern, Forest, or even Granny Smith?)

The students at Sun Valley Elementary School in San Rafael are taking on an iconic American company, Crayola, to encourage the company to make their marker products (all 500 million produced annually) fully recyclable. Recognizing the importance of preserving Mother … Continue reading

Posted in Cause Marketing, Green Marketing, Kids, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment