Author Archives: maryjogwh

When is a Coke Not a Coke?

When it’s a dumb bell? Well yes, this IS a different take on Coke! Ogilvy & Mather, China has developed a “2nd Lives” campaign for the brand, currently being featured in Vietnam, to try to encourage folks there to recycle. … Continue reading

Posted in Advertising, Beverage Marketing, Creative Thinking, Green Marketing, International Marketing, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment

How Not to Be a Glasshole

Google Glass was launched last July, but seems that now Google feels the need to define some “Google Glass Etiquette,” releasing a list of some pretty funny rules for their “Google Glass Explorers” to follow (leaving room for even more … Continue reading

Posted in Controversy, Gadgets and Games, Innovation, Marketing Tactics, Technology | Leave a comment

Finger Lickin’ Good?

The Super Bowl is right about the corner and so once again are the crazy ads! An apparent leader is gaining traction out of the 5  Finalists in Doritos’ annual “Crash the Super Bowl”  contest for consumer-generated commercials.  The “Finger Cleaner” … Continue reading

Posted in Advertising, Awards, Winners, winners-toss-ups-flops | Leave a comment

Customize Your Hot Cocoa!

Just in time for the chilly weather (oh, yeah, and the holiday gift giving season), along comes the next personalizable food. (M&M’s, you didn’t know what you were starting!) Boomf, a marshmallow confection company from the UK, has taken social … Continue reading

Posted in Creative Thinking, Food Marketing, Marketing Tactics, new product development, New Products | Leave a comment

A ‘Fridge Art Museum!

In this digital age there are apps for everything— now even for archiving your kids’ artwork! While my kids’ work is stashed away in an attic somewhere gathering dust and mold, parents nowadays can simply turn to Canvsly and instantly … Continue reading

Posted in App, Innovation, Lifestyle Marketing, Marketing Tactics, Moms, Technology | Leave a comment

Station to Station- Art Travels!

Station To Station: A Nomadic Happening from Station to Station on Vimeo. Wow! Leave it to Virgin Atlantic to be on the edge of something new and creative! They’ve managed to take a cargo train and transform it into a … Continue reading

Posted in brand image, Branded Entertainment, Creative Thinking, Experiential Marketing, Marketing Tactics, Music, Sports and Entertainment | Leave a comment

Is McDonald’s latest “green” commercial a little fishy?

Given that we have clients in the seafood industry, we thought that it would only be appropriate to honor this 1st Friday in Lent with a fish post. Did you see McDonald’s latest commercial about “Kenny Longaker : The Last … Continue reading

Posted in Advertising, brand image, Fast Food, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, TV Commercials | Tagged , , | Leave a comment