Author Archives: maryjogwh

Is Coca-Cola’s stance on obesity the Real Thing?

Coke recently revealed its latest ad campaign, tackling the “big” subject of obesity, calling it “The issue of this generation.” Coke says that they can play an important role in the fight against obesity, making the following positive changes: • … Continue reading

Posted in Advertising, Beverage Marketing, Marketing Tactics, new product development, Social Responsibility and Philanthropy | Tagged , , | Leave a comment

Geek Chic for the Holidays

How many times do you come across a product and say to yourself….Ahhhh why didn’t I think of that?? How cool is this design? Scandinavian Etsy designer bynordivik has designed a USB stick leather braided bracelet with a hidden USB. … Continue reading

Posted in Creative Thinking, Fashion, Apparel, Innovation, Marketing Tactics, New Products | Tagged , , | Leave a comment

‘Tis the Season

Too funny! For those who celebrate Christmas, here’s a new type of a holiday advent calendar that leads up to Christmas day. Instead of the typical 24 pop-open doors revealing chocolates, candy, and other little G-RATED surprises, this Master of … Continue reading

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Creative Recycling: What a BOGO!

I love hearing about companies that are doing clever recycling. I think it’s so important and most of the time it’s very creative! Check this out: Singapore-based furniture retailer “DIY Living” has started designing small pieces of furniture that can … Continue reading

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FedEx, Facebook and Funny? Who’d have thought?

Wish all clients could be as fun as FedEx. (What did I say?) Yes, FedEx, and their new campaign promoting a facebook app available for any business to create a funny jingle (with the intended result of poking fun at … Continue reading

Posted in App, brand image, Creative Thinking, Facebook, Marketing Tactics, Technology | Tagged , , | Leave a comment

No More Tangles

It’s the little things that drive you crazy, right? And in this digital age, with all of the electronics we own, we end up with balls of tangled wires all over the place. Thank you, Xsories.com for developing a very … Continue reading

Posted in Creative Thinking, Gadgets and Games, new product development, New Products, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Creative Recycling

The UK-based Studio Swine has come up with a green, yet artistic and cool way to use recycled plastic waste entirely from the sea. Our oceans are filled with plastic waste, and contain some 100 million tons of plastic according … Continue reading

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