Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Author Archives: mikegwh
Having worked on food product marketing for more than a few years, I’ve often thought about leveraging celebrity endorsement by someone who actually liked and consumed our product. It looks like Nestle’s Hot Pockets brand has recently hit the jackpot … Continue reading
I love watching TV – movies, sports, sitcoms, drama and even shows like American Pickers. I even like watching commercials! So the other day I saw 2 big brand ads that caught my attention – one for Kraft Cheese and … Continue reading
Smart companies realize that how they deal with problems, issues or mistakes can have more impact on business than even the best Marketing campaign. Especially in the current world of instantaneous consumer feedback and sharing/spreading of news via Social Media, … Continue reading
Love those crazy international creatives. Just when you thought you’ve seen every possible type of “guerilla” outdoor/event executions, here comes a new one. At broiling hot Brazilian and Israeli beaches, Sprite has come to the rescue of sweltering sun worshippers … Continue reading