Author Archives: mikegwh

Really stuck on Band-Aids now!

I’m fascinated by Augmented Reality (AR), as I’ve seen a number of pretty creative uses of the technology. Many have been event-based, or stunts with limited reach, but strong buzz factor. However I think J&J has nailed it for the … Continue reading

Posted in App, Creative Thinking, Experiential Marketing, Innovation, iPad, Kids, Marketing Tactics, new product development, Technology | Leave a comment

Ford Pinball Park

I love all the creative ways companies are using outdoor media to get attention and sell their brand’s features. It seems like there’s always something new going on on the jumbo screen at Times Square, or a modified flash mob … Continue reading

Posted in Advertising, Automotive, Creative Thinking, Innovation, Marketing Tactics, Technology, Video | Leave a comment

The Next Level of Creative

McDonald’s in Canada really does have me saying, “I’m lovin’ it!” Two recent creative executions make me want to tip my hat to them — really, really using every sense to bring their point home. One transit ad campaign supported … Continue reading

Posted in Advertising, Billboards, Creative Thinking, Fast Food, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

A whole new meaning of “Experiential!”

Having had the good fortune to visit Israel almost exactly one year ago, one of the things that amazed me – beyond the obvious incredible experience of seeing so many ancient sites with so much historical and religious significance – … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology, Winners | Leave a comment

Loyalty in The Round

It’s not often when a “loyalty” program includes so many truly “360” elements, especially one that is literally “360”. The Mohegan Sun Casino in CT just announced the creation of Shine 360 – a permanent, 25 foot wide, 360-degree photo … Continue reading

Posted in Celebrity Endorsements, Interactive & Mobile, Loyalty Program, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

Now that’s what I call sampling!

IKEA, the Scandinavian retailer, is known for innovative, design-rich products that often target young people with small living spaces. For anyone who hasn’t been in one of their stores, they’re usually massive and draw tremendous crowds, though showcase items in … Continue reading

Posted in Advertising, Brand Equity, brand image, Branded Entertainment, Branding, Creative Thinking, Event Marketing, Experiential Marketing, Sampling | Leave a comment

A GIGUNDO Incentive

Some things don’t change in this crazy business we’re in, especially when it relates to what REALLY motivates people. We all know that people like to get something for free, they love to win (sweepstakes, games or contests), and they … Continue reading

Posted in Beverage Marketing, Billboards, Brand Fans, brand image, Experiential Marketing, Loyalty Program, Marketing Tactics, Packaging | Leave a comment