Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Author Archives: mikegwh
I’m fascinated by Augmented Reality (AR), as I’ve seen a number of pretty creative uses of the technology. Many have been event-based, or stunts with limited reach, but strong buzz factor. However I think J&J has nailed it for the … Continue reading
I love all the creative ways companies are using outdoor media to get attention and sell their brand’s features. It seems like there’s always something new going on on the jumbo screen at Times Square, or a modified flash mob … Continue reading
McDonald’s in Canada really does have me saying, “I’m lovin’ it!” Two recent creative executions make me want to tip my hat to them — really, really using every sense to bring their point home. One transit ad campaign supported … Continue reading
It’s not often when a “loyalty” program includes so many truly “360” elements, especially one that is literally “360”. The Mohegan Sun Casino in CT just announced the creation of Shine 360 – a permanent, 25 foot wide, 360-degree photo … Continue reading
IKEA, the Scandinavian retailer, is known for innovative, design-rich products that often target young people with small living spaces. For anyone who hasn’t been in one of their stores, they’re usually massive and draw tremendous crowds, though showcase items in … Continue reading