Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Author Archives: mikegwh
“Are you ready for some football?” Well, that question has now been answered by the NFL and their players, resolving their issues and ending the recent lockout. Colleges are also getting their players ready for another drive for the BCS … Continue reading
Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of its charitable efforts more than for other factors But … Continue reading
Having worked on the Jell-O Pudding business in Promotion at General Foods umpteen years ago (I must have at least one Shaker cup in my attic), I’m always curious to read about its marketing programs and how it continues to … Continue reading
I like the Hilton Garden Inn hotel chain. It provides good value – nice, consistent accommodations with amenities, all at a reasonable price. (And they have free cookies at the front desk at night). They pay off their tag line … Continue reading
Unless you’ve been living under a rock, I’m sure you’ve seen or heard about QR code technology. They’re 2D codes that can be scanned with a smartphone and take you to a custom web page or site with specific content. … Continue reading
I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are blown away beyond their expectations, and … Continue reading