Author Archives: mikegwh

A Billion Dollar Fantasy

“Are you ready for some football?” Well, that question has now been answered by the NFL and their players, resolving their issues and ending the recent lockout. Colleges are also getting their players ready for another drive for the BCS … Continue reading

Posted in Advertising, Brand Fans, Facebook, Fast Food, grassroots, Marketing Tactics, Promotions | Leave a comment

Now That’s A Reason to Give

Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of its charitable efforts more than for other factors But … Continue reading

Posted in Cause Marketing, Celebrities, Celebrity Endorsements, Facebook, Giving Back, Marketing Tactics, Spokespeople, Video, Winners | Leave a comment

Pudding Face :).

Having worked on the Jell-O Pudding business in Promotion at General Foods umpteen years ago (I must have at least one Shaker cup in my attic), I’m always curious to read about its marketing programs and how it continues to … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Couponing, Event Marketing, Marketing Tactics, Twitter | Leave a comment

Quenching My Thirst

I like the Hilton Garden Inn hotel chain. It provides good value – nice, consistent accommodations with amenities, all at a reasonable price.  (And they have free cookies at the front desk at night). They pay off their tag line … Continue reading

Posted in Brand Equity, Loyalty Program, Marketing Tactics, Travel | Leave a comment

QRIP

Unless you’ve been living under a rock, I’m sure you’ve seen or heard about QR code technology.  They’re 2D codes that can be scanned with a smartphone and take you to a custom web page or site with specific content. … Continue reading

Posted in Advertising, Interactive & Mobile, Marketing Tactics, QR codes, Technology | Leave a comment

Surprised and Delighted… no really!

I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are blown away beyond their expectations, and … Continue reading

Posted in Automotive, Customer Feedback, Customer Service, Loyalty Program, Marketing Tactics, testing, Travel | Leave a comment

Pong for Fries

Give it up to McDonald’s in Sweden for coming up with a fun way to link old technology with new, to give away free food to their target, and entertain the masses at the same time. Called Pick n’ Play, … Continue reading

Posted in Advertising, App, Billboards, Branding, Fast Food, grassroots, Innovation, Interactive & Mobile, iPhone, Marketing Tactics, mobile, mobile marketing, Technology, Winners | Leave a comment