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Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
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Author Archives: richardgwh
Powerful Branding Through Promotion
What does pet adoption have to do with home buying? Well, a recent TV spot from Coldwell Banker will make you believe it’s quite a lot. In a promotional campaign that has been going on for 3 years now, Coldwell … Continue reading
NY Lottery Wins By Redefining Winning
The Zeitgeist is a funny thing. Have you ever noticed that just as you begin to think in a certain way, you suddenly find examples everywhere of other minds following that same thought process? Take for example this new campaign … Continue reading
Posted in Advertising, brand image, Lifestyle Marketing
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H&M, Wes Anderson and Nostalgia Work Together
A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading
Posted in Advertising, Branding, Celebrities, Content Marketing, Fashion, Apparel, Video
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Dollar Shave. Did Acquisition Kill The Funny?
Ever since Dollar Shave Club was purchased by Unilever for $1 Billion, many fans of their original viral sensation, owner, and spokesman Mike Dubin’s hysterical spots have wondered if, and how, they would continue the look and feel of those … Continue reading
Not So Silly Trix Rabbit Gets Real
In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home — a competition to … Continue reading
Posted in Advertising, Brand Equity, Food Marketing, Spokespeople, Video
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Can hip humor fight Drugged Driving?
The recent legalization of marijuana for recreational use in Colorado has prompted a new $450k PSA campaign targeted at drivers who may not be aware of the level of impairment that marijuana can cause, or the legal ramifications of being … Continue reading
Purple Marketing Tributes Rain Down
Sad news in the world of music yet again (what IS it with musicians lately?) Being a long-standing fan of Prince myself, I was curious to see how the media and marketers were going to handle this latest tragedy. So … Continue reading