Author Archives: richardgwh

More Things Like This, Please.

Posted on April 19, 2013 by richardgwh

  National Record Store Day (April 20th) celebrates the few remaining independent record stores left around the world. With a focus on vinyl records, it’s a day to celebrate all that so many of us miss about buying records, CDs, … Continue reading →

Posted in boomers, celebrity endorsements, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, spokespeople, teens, timed offers, winners | Leave a comment

Lessons in Logos

Posted on April 1, 2013 by richardgwh

The Miami Dolphins are about to unveil their new team logo, and since I am not a fan of the team, I am not sure why I care. But I do. As recently as last season, watching Miami play my … Continue reading →

Posted in apparel, brand equity, brand image, Flop, Marketing Tactics, Publicity, sports | Leave a comment

Best. Promo. Ever.

Posted on March 20, 2013 by richardgwh

When satire is aimed with perfect accuracy at the right target, it can obliterate it in such a way that the target will never be the same again. Last summer’s horror film/homage/desconstruction The Cabin In The Woods took the horror … Continue reading →

Posted in entertainment, Marketing Tactics, Publicity, Reality Check, winners | Leave a comment

Sending Sweet Thoughts

Posted on March 11, 2013 by richardgwh

We all have heard the struggles that our US Postal Service is going through, (no more Saturday deliveries starting in August!) so could they take a tip from Belgium? The Belgian postal service is honoring the country’s tradition of making … Continue reading →

Posted in Creative Thinking, International Marketing, new product development, New Products, winners | Leave a comment

Keeping It Real.

Posted on January 25, 2013 by richardgwh

Did Beyoncé lip-sync our national anthem at the president’s inauguration? The right-leaning Drudge Report suggests she did (and says it is confirmed by The Times of London). Now the left-leaning Rolling Stone seems to agree. Apparently, using a pre-recorded track … Continue reading →

Posted in Celebrities, Controversy, Marketing Tactics, Music, Sports and Entertainment, Publicity | Leave a comment

Play Me Some Delta Blues

Posted on January 16, 2013 by richardgwh

Have you heard about the $10,000 Gibson guitar mangled by Delta Airlines? In one of those strange coincidences that seem to happen to me regularly, I heard about it from a coworker on the very day that I was shipping … Continue reading →

Posted in customer service, Publicity, travel | Tagged , , , , , | Leave a comment

A Tale Of Two Tables

Posted on January 7, 2013 by richardgwh

When it comes to Guy-In-A-Suit-Talking-To-Precocious-Kids-At-A-Table TV spots, some new ads from AT&T have definitely one-upped a previous campaign from Ally Bank, at least as far as the level of precociousness goes. Viewers seem to love the AT&T spots: “Grandma” and “Dizzy” are … Continue reading →

Posted in Advertising, kids, Reality Check, tv commercials | Leave a comment