Author Archives: richardgwh

Mickey D’s Creates VR Happy Meals

You may have heard about, or even experienced, the wonders of today’s Virtual Reality headsets. To Boomers like myself, they are more than just an update to the View-Master® of our childhood (which themselves are quite a bit more than … Continue reading

Posted in Content Marketing, Creative Thinking, Experiential Marketing, Interactive & Mobile, International Marketing, Lifestyle Marketing, Marketing Tactics, Packaging, Technology, Travel, Hospitality, Restaurants | Leave a comment

How To Win Your Fans Back After Adversity

We always talk about the marketing challenges and hurdles to “getting people to do the stuff you need them to do.” Well, after their recent outbreaks of E.Coli, Salmonella and norovirus, fast casual dining sensation, Chipotle Mexican Grill has one … Continue reading

Posted in Advertising, Branding, Controversy, Customer Service, Food Marketing, Health Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Travel, Hospitality, Restaurants | Leave a comment

Branding Through Customer Service

Holiday season. Travel nightmares.  Everybody hating the airlines and each other. Right? A recent business trip showed me that it doesn’t have to be that way, and that brands can create a lasting impression (and loyalty) with just a little … Continue reading

Posted in Branding, Creative Thinking, Customer Service, Travel, Hospitality, Restaurants | Leave a comment

A Modern Partnership Made in Heaven

I’ll admit it, I’m a bit of a space and science geek. So this partnership had me from the start. But for the millions of others not engaged in space science — especially the younger generations — what a great … Continue reading

Posted in Branding, Celebrities, Celebrity Endorsements, Music, Sports and Entertainment, Partnerships | Leave a comment

Little Things Can Be Big Ideas

We all know that good campaigns are focused on one “Big Idea.” But a Big Idea doesn’t have to be complicated, executionally or visually. It can actually be characterized by simplicity — grounded in a simple but strong “real people” … Continue reading

Posted in Advertising, Branding, Creative Thinking, Health Marketing, Lifestyle Marketing, TV Commercials | Leave a comment

Magic Mike XXL’s Amusing New Promo

Full disclosure: when he first came on the scene, I thought Channing Tatum was just another handsome, muscular lunk-head actor that folks seemed to swoon over. But having seen a few of his comedies since then, I have to admit, he’s … Continue reading

Posted in Advertising, Celebrities, Creative Thinking, Promotions, Publicity, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

How to Engage? Be Delightfully Interactive

When I was a kid, our local nature center had an interactive display in their reptile and amphibian house — a simple box with buttons and a light. Press a button next to the animal, and another button with the … Continue reading

Posted in Creative Thinking, Experiential Marketing, Innovation, Interactive & Mobile, International Marketing, Marketing Tactics, Technology, Winners | 1 Comment