Author Archives: richardgwh

The Unbelievable Power of a Happy Customer

It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on Slate.com caused a viral sensation and depleted all of their stock. All of it. So they hustled to open … Continue reading

Posted in brand image, Branding, Creative Thinking, Customer Feedback, Fashion, Apparel, internet marketing, Publicity, Reality Check, Winners | Leave a comment

Obsolescence. Not So Funny.

Hysterical NSFW bit on Last Week Tonight by HBO’s John Oliver on the demise of RadioShack®. But the issue at the heart of this sad “passing” isn’t quite so LOL.

Posted in Boomers, Flop, Gadgets and Games, Marketing Tactics, Publicity, Reality Check, Retailers | Leave a comment

Great Brands Don’t Have To Die

Think your brand is past its prime? If it was built properly, maybe it can actually stand the test of time — and of bankruptcy, obsolescence, and even having its iconic headquarters obliterated! Take a look at today’s Polaroid…

Posted in Brand Equity, Branding, Hard Goods, Marketing Tactics, new product development, New Products, Reality Check | Leave a comment

Hollywood Marketing Muscle Terrorized

Wow. In what might be the first instance of almost anything thwarting the power of Hollywood’s Movie Marketing Muscle, Sony Pictures it seems, has decided to cancel its blockbuster New York premiere of the new Seth Rogen/James Franco film “The … Continue reading

Posted in Celebrities, Controversy, Marketing Tactics, Publicity | Leave a comment

Blown Away.

I love not only this clever billboard from a swedish shampoo company, but how it inspired The Swedish Childhood Cancer Foundation to make a similar ad with a very different message. The technology is of course impressive, the visual of … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, International Marketing, Marketing Tactics, Publicity, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Return To Sender.

You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment