Author Archives: richardgwh

You Have To Meet The Baby

Oh my god. I can’t get enough of the reaction shots to this inventive promotion for a new horror film “Devil’s Due”. Devised by the sick, sick minds at Thinkmodo, unsuspecting New Yorkers who were considerate enough to check on … Continue reading

Posted in Advertising, Creative Thinking, Marketing Tactics, mobile marketing, Publicity, Winners, YouTube | Leave a comment

A Sad and Beautiful Whiskey Ad

Though I’ve yet to visit the Emerald Isle, I do have a few Irish friends. Wonderful people — funny, bright and talented. And sad. Maybe not in the “someone had better cheer them up quick” kind of sadness, but more … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, brand image, Marketing Tactics, TV Commercials | Leave a comment

Relaxx, It’s Just A Logo.

A lawsuit has been filed by ExxonMobil Corp. against 20th Century Fox Inc. claiming that their new logo for the FXX network infringes on the interlocking XX in their own logo. I actually enjoy two shows on FX (Louie and … Continue reading

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Arrivaderci, LGBTQ Consumers?

I’ll be the first one to defend the right of people to say whatever they want, even corporate CEOs. Last year, when Chik-Fil-A’s COO, Dan Cathy, publicly stated his opposition to same-sex marriage, forces on both sides of that debate … Continue reading

Posted in Brand Equity, brand image, Branding, Controversy, Food Marketing, Marketing Tactics, Publicity | Leave a comment

Saving The Drive-In

Okay, when’s the last time you were at a drive-in movie? Even if it was just this past summer, it might be the last time ever. That is, unless Honda’s Project Drive-In has something to say about it. There are … Continue reading

Posted in Automotive, Boomers, Facebook, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Twitter, Winners | Leave a comment

Awwwwsome Spot.

It seems so simple (even if slightly arbitrary) to find something in your corporate name to play off of in your marketing. A recent campaign for Petco® lets the “Pet” part of it’s name sit and stay, while the “co” … Continue reading

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A New Spin

I’m always going to be interested in anything to do with vinyl records, so this promo from German dance music label Kontor really caught my attention. To get past those disinterested creative directors who toss CDs in the trash without … Continue reading

Posted in App, Creative Thinking, iPhone, Marketing Tactics, Music, Sports and Entertainment, Winners | Leave a comment