Author Archives: richardgwh

A Super Idea

Posted on June 20, 2013 by richardgwh

The prospect of having a child begin a course of chemotherapy must be one of the most frightening things a parent has to face. Even more so for the child, because there is so much about it that they don’t … Continue reading →

Posted in Controversy, Creative Thinking, Health Marketing, Kids, Licensing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Winners | Leave a comment

Wonderfilled Indeed

Posted on May 31, 2013 by richardgwh

This is how you do an ad campaign. I was charmed last night by the new Oreo “Wonderfilled” campaign, a catchy little ditty by the band Owl City, lyrics that not only provide some clever rhymes with “Oreo” but also … Continue reading →

Posted in Advertising, brand image, Creative Thinking, Food Marketing, Marketing Tactics, TV Commercials, Winners | Leave a comment

Can Don’t?

Posted on May 27, 2013 by richardgwh

How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading →

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Creative Thinking, Facebook, Innovation, Marketing Tactics, Packaging, Publicity | Leave a comment

More Things Like This, Please.

Posted on April 19, 2013 by richardgwh

  National Record Store Day (April 20th) celebrates the few remaining independent record stores left around the world. With a focus on vinyl records, it’s a day to celebrate all that so many of us miss about buying records, CDs, … Continue reading →

Posted in Boomers, Celebrity Endorsements, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Spokespeople, Teens, Winners | Leave a comment

Lessons in Logos

Posted on April 1, 2013 by richardgwh

The Miami Dolphins are about to unveil their new team logo, and since I am not a fan of the team, I am not sure why I care. But I do. As recently as last season, watching Miami play my … Continue reading →

Posted in Brand Equity, brand image, Flop, Marketing Tactics, Publicity | Leave a comment

Best. Promo. Ever.

Posted on March 20, 2013 by richardgwh

When satire is aimed with perfect accuracy at the right target, it can obliterate it in such a way that the target will never be the same again. Last summer’s horror film/homage/desconstruction The Cabin In The Woods took the horror … Continue reading →

Posted in Marketing Tactics, Publicity, Reality Check, Winners | Leave a comment

Sending Sweet Thoughts

Posted on March 11, 2013 by richardgwh

We all have heard the struggles that our US Postal Service is going through, (no more Saturday deliveries starting in August!) so could they take a tip from Belgium? The Belgian postal service is honoring the country’s tradition of making … Continue reading →

Posted in Creative Thinking, International Marketing, new product development, New Products, Winners | Leave a comment