Author Archives: richardgwh

A Super Idea

The prospect of having a child begin a course of chemotherapy must be one of the most frightening things a parent has to face. Even more so for the child, because there is so much about it that they don’t … Continue reading

Posted in Controversy, Creative Thinking, Health Marketing, Kids, Licensing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Winners | Leave a comment

Wonderfilled Indeed

This is how you do an ad campaign. I was charmed last night by the new Oreo “Wonderfilled” campaign, a catchy little ditty by the band Owl City, lyrics that not only provide some clever rhymes with “Oreo” but also … Continue reading

Posted in Advertising, brand image, Creative Thinking, Food Marketing, Marketing Tactics, TV Commercials, Winners | Leave a comment

Can Don’t?

How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Creative Thinking, Facebook, Innovation, Marketing Tactics, Packaging, Publicity | Leave a comment

More Things Like This, Please.

  National Record Store Day (April 20th) celebrates the few remaining independent record stores left around the world. With a focus on vinyl records, it’s a day to celebrate all that so many of us miss about buying records, CDs, … Continue reading

Posted in Boomers, Celebrity Endorsements, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Spokespeople, Teens, Winners | Leave a comment

Lessons in Logos

The Miami Dolphins are about to unveil their new team logo, and since I am not a fan of the team, I am not sure why I care. But I do. As recently as last season, watching Miami play my … Continue reading

Posted in Brand Equity, brand image, Flop, Marketing Tactics, Publicity | Leave a comment

Best. Promo. Ever.

When satire is aimed with perfect accuracy at the right target, it can obliterate it in such a way that the target will never be the same again. Last summer’s horror film/homage/desconstruction The Cabin In The Woods took the horror … Continue reading

Posted in Marketing Tactics, Publicity, Reality Check, Winners | Leave a comment

Sending Sweet Thoughts

We all have heard the struggles that our US Postal Service is going through, (no more Saturday deliveries starting in August!) so could they take a tip from Belgium? The Belgian postal service is honoring the country’s tradition of making … Continue reading

Posted in Creative Thinking, International Marketing, new product development, New Products, Winners | Leave a comment