Author Archives: richardgwh

Keeping It Real.

Did Beyoncé lip-sync our national anthem at the president’s inauguration? The right-leaning Drudge Report suggests she did (and says it is confirmed by The Times of London). Now the left-leaning Rolling Stone seems to agree. Apparently, using a pre-recorded track … Continue reading

Posted in Celebrities, Controversy, Marketing Tactics, Music, Sports and Entertainment, Publicity | Leave a comment

Play Me Some Delta Blues

Have you heard about the $10,000 Gibson guitar mangled by Delta Airlines? In one of those strange coincidences that seem to happen to me regularly, I heard about it from a coworker on the very day that I was shipping … Continue reading

Posted in Customer Service, Publicity, Travel | Tagged , , , , , | Leave a comment

A Tale Of Two Tables

When it comes to Guy-In-A-Suit-Talking-To-Precocious-Kids-At-A-Table TV spots, some new ads from AT&T have definitely one-upped a previous campaign from Ally Bank, at least as far as the level of precociousness goes. Viewers seem to love the AT&T spots: “Grandma” and “Dizzy” are … Continue reading

Posted in Advertising, Kids, Reality Check, TV Commercials | Leave a comment

Life On Shuffle.

It’s being said, written about and tweeted everywhere: there’s a lot to hear, read and tweet about these days. So much so, that I find I am increasingly seeing articles about all of this information overload and how it is … Continue reading

Posted in Boomers, Marketing Tactics, Music, Sports and Entertainment, Packaging | Leave a comment

Give Me Liberty, Or Give Me Denim.

I imagine that many American shoppers have been lamenting the ever-dwindling presence of goods made in the USA in recent decades. I know I have. So, I was glad to hear that a new clothing line, 1791 Supply and Co., … Continue reading

Posted in brand image, Cause Marketing, Celebrity Endorsements, Fashion, Apparel, Giving Back, grassroots, Marketing Tactics, Publicity, Spokespeople, Winners | Tagged , , , , , | Leave a comment

Well-placed indeed!

I wouldn’t normally feel compelled to weigh in on The Honey Boo Boo phenomenon. I think it’s all been pretty well exposed by the media as yet another tediously unwatchable example of a certain segment of the population playing up … Continue reading

Posted in Advertising, brand image, Controversy, Hard Goods, Marketing Tactics, TV, TV Commercials, winners-toss-ups-flops | Tagged , , | Leave a comment

When To Stop

Here’s another TV spot that gets its point across clearly, and makes me smile every time I see it. This :30 for the Nissan Altima Tire Pressure Notification System is intriguing on first viewing (what is going on here exactly?) … Continue reading

Posted in Advertising, Automotive, Marketing Tactics, TV Commercials, Winners | Tagged , , | Leave a comment