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Category Archives: Advertising
Powerful Branding Through Promotion
What does pet adoption have to do with home buying? Well, a recent TV spot from Coldwell Banker will make you believe it’s quite a lot. In a promotional campaign that has been going on for 3 years now, Coldwell … Continue reading
GE Pledges to Close Gender Gap Like a Rockstar
siness Marketing creativity at it finest. Take a look at GE changing the conversation in its efforts to close the gender gap in science. With a goal of employing 20,000 women in STEM roles by 2020 and achieving a 50/50 … Continue reading
Plum Organics Hopes That Sex Sells… In A Totally Different Way
Once again, organic baby food Plum Organics, proves it is not shy about pushing the envelope when it comes to lifestyle marketing activation — their latest TV spot actually encourages parents to have more sex! And right before Valentine’s Day … Continue reading
Snicker’s Gets Real for Super Bowl
Someone once said that if the end of the world was announced, Americans would want to get a preview the day before. Super Bowl spots are kinda like that. I know that they cost so darn much that brands want … Continue reading
Posted in Advertising, Branding, Creative Thinking, Media Creativity, TV
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NY Lottery Wins By Redefining Winning
The Zeitgeist is a funny thing. Have you ever noticed that just as you begin to think in a certain way, you suddenly find examples everywhere of other minds following that same thought process? Take for example this new campaign … Continue reading
Posted in Advertising, brand image, Lifestyle Marketing
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H&M, Wes Anderson and Nostalgia Work Together
A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading
Posted in Advertising, Branding, Celebrities, Content Marketing, Fashion, Apparel, Video
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Weight Watchers: When Good Ideas Go Bad
So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But … Continue reading