Category Archives: Advertising

Powerful Branding Through Promotion

Posted on April 11, 2017 by richardgwh

What does pet adoption have to do with home buying? Well, a recent TV spot from Coldwell Banker will make you believe it’s quite a lot. In a promotional campaign that has been going on for 3 years now, Coldwell … Continue reading →

Posted in Branding, Lifestyle Marketing, Partnerships, Promotions, TV Commercials | Leave a comment

GE Pledges to Close Gender Gap Like a Rockstar

Posted on February 17, 2017 by janisgwh

siness Marketing creativity at it finest. Take a look at GE changing the conversation in its efforts to close the gender gap in science. With a goal of employing 20,000 women in STEM roles by 2020 and achieving a 50/50 … Continue reading →

Posted in Advertising, Branding, Celebrities, Celebrity Endorsements, Lifestyle Marketing | Leave a comment

Plum Organics Hopes That Sex Sells… In A Totally Different Way

Posted on February 9, 2017 by kathygwh

Once again, organic baby food Plum Organics, proves it is not shy about pushing the envelope when it comes to lifestyle marketing activation — their latest TV spot actually encourages parents to have more sex! And right before Valentine’s Day … Continue reading →

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Lifestyle Marketing, Reality Check, TV, Video | Leave a comment

Snicker’s Gets Real for Super Bowl

Posted on February 2, 2017 by karengwh

Someone once said that if the end of the world was announced, Americans would want to get a preview the day before. Super Bowl spots are kinda like that. I know that they cost so darn much that brands want … Continue reading →

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NY Lottery Wins By Redefining Winning

Posted on January 19, 2017 by richardgwh

The Zeitgeist is a funny thing. Have you ever noticed that just as you begin to think in a certain way, you suddenly find examples everywhere of other minds following that same thought process? Take for example this new campaign … Continue reading →

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H&M, Wes Anderson and Nostalgia Work Together

Posted on December 1, 2016 by richardgwh

A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading →

Posted in Advertising, Branding, Celebrities, Content Marketing, Fashion, Apparel, Video | Leave a comment

Weight Watchers: When Good Ideas Go Bad

Posted on October 20, 2016 by karengwh

So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But … Continue reading →

Posted in Advertising, brand image, Controversy, International Marketing, Lifestyle Marketing | Leave a comment