Category Archives: Billboards

Can hip humor fight Drugged Driving?

Posted on June 17, 2016 by richardgwh

The recent legalization of marijuana for recreational use in Colorado has prompted a new $450k PSA campaign  targeted at drivers who may not be aware of the level of impairment that marijuana can cause, or the legal ramifications of being … Continue reading →

Posted in Advertising, Billboards, Health Marketing, Lifestyle Marketing, Social Responsibility and Philanthropy, Video | Leave a comment

Are Your Windows the New Frontier in Advertising?

Posted on June 2, 2015 by dianegwh

Need to make a little extra cash and got windows? Well here is a new view on outdoor advertising, no longer restricted to billboards along highways. Anything outdoors, can be turned into a billboard. We’ve seen park benches, waste cans, … Continue reading →

Posted in Ad creep, Advertising, Billboards, grassroots, Local Marketing, Marketing Tactics | Leave a comment

Don’t Squander Your Resources. Especially If You Can.

Posted on December 11, 2014 by dmitrygwh

    At a time of year when we are all so conscious of wringing out every last penny of value from the resources we have, this TBS W.T.F.: FLOP really got to me.

Posted in Advertising, Awards, Billboards, Flop, grassroots, Marketing Tactics, Travel, Hospitality, Restaurants, winners-toss-ups-flops | Leave a comment

Netflix is Watching YOU, too!

Posted on November 4, 2014 by maryjogwh

Netflix- It’s inspired by YOU, Paris!

Posted in Advertising, Billboards, grassroots, International Marketing, Marketing Tactics, Technology | Leave a comment

Blown Away.

Posted on October 20, 2014 by richardgwh

I love not only this clever billboard from a swedish shampoo company, but how it inspired The Swedish Childhood Cancer Foundation to make a similar ad with a very different message. The technology is of course impressive, the visual of … Continue reading →

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, International Marketing, Marketing Tactics, Publicity, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Advertising Taking Flight.

Posted on October 2, 2014 by dianegwh

There is certainly nothing new about advertising on planes, from beverage napkins to food and drink sampling, even ads on printable boarding passes. Spirit Airlines, however, is taking this to new heights. Recently on a trip from Boston to Atlantic City, the … Continue reading →

Posted in Advertising, Billboards, Branding, Marketing Tactics, Travel, Travel, Hospitality, Restaurants | Leave a comment

Location, Location, Location works in Marketing, too

Posted on September 4, 2014 by maryjogwh

Need to find new, creative ways to get noticed? Looks like The D.C.-based software design studio, Intridea, figured out a clever way to do just that! They bought a one week billboard in NYC right across from Ad Giant, Ogilvy … Continue reading →

Posted in Advertising, Awards, Billboards, Creative Thinking, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment