Category Archives: Billboards

A Billboard Really Delivers on Its Promise

When agencies create ideas for billboards, of course they want them to deliver results.  But deliver water too?… It’s a fact that there is no access to potable water for about 700,000 people in Peru. But what the area does … Continue reading

Posted in Billboards, Creative Thinking, International Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology, Winners, winners-toss-ups-flops | Leave a comment

Message Value or Shock Value?

A controversial billboard that caused a stir in Los Angeles, and then was denied in New York, will now pop up in Chicago this week. The ad features an enlisted American soldier and a Muslim woman in a loving embrace. … Continue reading

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Creativity Flies High

Want to see something cool in outdoor advertising? Something better than the inflatable swinging sock people? More effective than mascots walking along the road and more hi-tech than store signs powered by wind? Enter the British Airways Interactive Billboard! It … Continue reading

Posted in Billboards, brand image, Creative Thinking, Interactive & Mobile, Marketing Tactics, Technology, Travel, Hospitality, Restaurants | Leave a comment

Branding is More Than Bull!

Being a diehard Branding champion (Branding done right, that is!) I couldn’t resist bringing back more than a few bruises and some wine from my last vacation.  Driving through Spain en route to our French destination, one could not help … Continue reading

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Virtual Grocery Shopping Hits the Streets

A big fan of Peapod grocery delivery service, mobile marketing with real value AND the ever-maligned QR code, Peapod has created a “Perfect Storm” for me — Virtual Shopping from real life events! Going to populated summer places like concerts … Continue reading

Posted in Billboards, Creative Thinking, grassroots, grocery retailers, Interactive & Mobile, Marketing Tactics, QR codes | Leave a comment

Beard For Hire.

Billboards can pop up in the strangest locations. But this is well, strange. Introducing Beardvertising, tiny billboards that clip onto men’s beards, called BeardBoards that advertise brands. Beadvertising is a network that claims you can get paid about $5/per day … Continue reading

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Higher Education Uses Its Brain

Getting INTO a good college is tough, we all know. But, unless you’re one of the Ivys or have a stellar sports program, for some colleges getting students TO APPLY can be even tougher. That’s why this campaign really caught … Continue reading

Posted in Advertising, Awards, Billboards, Branding, College Marketing, Marketing Tactics, Print Ad, Winners, winners-toss-ups-flops | Leave a comment