Category Archives: Billboards

Go Make Babies

There’s a new advertising campaign for Chicago’s public radio station, WBEZ, and it’s not what you’d expect. But I think it’s certainly one that those of us who live in the Windy City will notice! “We want listeners tomorrow, go … Continue reading

Posted in Advertising, Billboards, Creative Thinking, grassroots, Marketing Tactics, Word of Mouth | Tagged , , | Leave a comment

Happy Birthday, Macca My Mate!

Macca’s turning 4o! Gonna go to the party? Probably not, but don’t feel left out. You’d have to hang out way down under to even know what Macca’s is. (Hint – kids of all ages and adults love it! Getting … Continue reading

Posted in Billboards, Branding, Crowd Sourcing, Fast Food, International Marketing, Marketing Tactics | Tagged , , | Leave a comment

When It’s OK to Mix Texting & Driving

…When you want them #homesafely! This initiative is just awesome! The Transport Accident Commission (TAC) in Australia has teamed up with Melbourne’s professional T20 Big Bash cricket teams to create the #Homesafely initiative, which spreads the word about safe driving … Continue reading

Posted in Billboards, Creative Thinking, International Marketing, Marketing Tactics, mobile, mobile marketing, Social Responsibility and Philanthropy, Texting, Winners | Tagged , , | Leave a comment

Jolly Well Done

By now we are know about Prince Harry and his recent trip to Las Vegas.  While Harry’s shenanigans might have caused the Royal Family to go into damage control it provided the Las Vegas Convention and Visitors Authority with the … Continue reading

Posted in Advertising, Billboards, brand image, Celebrities, Controversy, Marketing Tactics, Privacy Issues | Tagged , , , | Leave a comment

A Really “Cool” Idea!

Love those crazy international creatives. Just when you thought you’ve seen every possible type of “guerilla” outdoor/event executions, here comes a new one. At broiling hot Brazilian and Israeli beaches, Sprite has come to the rescue of sweltering sun worshippers … Continue reading

Posted in Beverage Marketing, Billboards, Event Marketing, Experiential Marketing | Leave a comment

The Next Level of Creative

McDonald’s in Canada really does have me saying, “I’m lovin’ it!” Two recent creative executions make me want to tip my hat to them — really, really using every sense to bring their point home. One transit ad campaign supported … Continue reading

Posted in Advertising, Billboards, Creative Thinking, Fast Food, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Nobody’s Perfect…And That’s A Good Thing!

Consumers are on to marketers and they are becoming more and more distrustful. Seems as if we all have flaws, and with social media, it’s almost impossible to hide them. But consumers don’t expect brands to be perfect, so why … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Customer Feedback, Customer Service, Fast Food, Marketing Tactics, Publicity, Reality Check, Twitter, Word of Mouth | Leave a comment