Category Archives: Billboards

Sustainably Bag a Burrito.

Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies to champion their sustainable efforts. Chipotle … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Cause Marketing, Fast Food, Giving Back, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, Winners, winners-toss-ups-flops | Leave a comment

How the New News Recycles The Old News.

Why are they always so *proactive* across the pond? I came across this pretty innovative idea being launched in London by a company called “Renew” . Renew is a dedicated network of 200 street-side screens within the “square mile” of … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, Innovation, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

Not the old bus stop that smells like a potato idea, again?

Jealous, jealous, jealous. We recommended this to our client, Marie Callender’s, years ago and everyone thought we were bonkers. Maybe we were (and still are), but it’s great to see someone having some fun with this technology! Kudos to McCain … Continue reading

Posted in Billboards, Creative Thinking, Experiential Marketing, Food Marketing, grassroots, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

A GIGUNDO Incentive

Some things don’t change in this crazy business we’re in, especially when it relates to what REALLY motivates people. We all know that people like to get something for free, they love to win (sweepstakes, games or contests), and they … Continue reading

Posted in Beverage Marketing, Billboards, Brand Fans, brand image, Experiential Marketing, Loyalty Program, Marketing Tactics, Packaging | Leave a comment

I am H.U.M.A.N.

As I was running up the stairs of my local gym late for Body Combat class, I was stopped in my tracks as I came face-to-face with a vending machine that says: “Hello. I am H.U.M.A.N.” Clearly, not your ordinary … Continue reading

Posted in Beverage Marketing, Billboards, Brand Equity, brand image, Branding, Fast Food, Food Marketing, Gadgets and Games, Giving Back, Innovation, Interactive & Mobile, Marketing Tactics, Product Placement, Technology, Winners, winners-toss-ups-flops | Leave a comment

Art Doing Good.

A beautiful thing has been happening to some of the most traditionally gritty and drab areas of Chicago. For the past 40 years, the Chicago Public Art Group has been beautifying some of the most unsightly railroad pedestrian underpasses, retaining … Continue reading

Posted in Billboards, Cause Marketing, Giving Back, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

The Most Important P.

I love advertising. Good advertising. Especially love clever copy. So naturally, I reacted when I was exposed each day to a series of eye-catching new billboards on my slow crawl down the highway to work. Billboards for something called *Road … Continue reading

Posted in Advertising, App, Billboards, grassroots, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, Technology | Leave a comment