Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Category Archives: Billboards
October is breast cancer month and a sports bra manufacturer is suggesting that women “support your girls”. Now I have always heard of men naming their private parts–but I did a double take for a billboard outside a sports store … Continue reading
Does sex in advertising really sell products? As consumers we are bombarded with messaging and many advertisers, trying to break through the clutter use sex as a marketing ploy. Think of all those beer and alcohol commercials and yes, even … Continue reading
How does one promote a release of Blu-ray DVD set of Star Wars in Japan? Why not go as big as the saga itself? For example, take a few Tokyo subway trains and replace handrails with real-life lightsabers! Oh no, … Continue reading
Definitely a believer in “Experiential Marketing,” but rarely see it done so well, and have such an effect as what I experienced in NYC. Was walking down Park Ave the other evening — a straight shot from Grand Central (Hint … Continue reading
Having worked on the Jell-O Pudding business in Promotion at General Foods umpteen years ago (I must have at least one Shaker cup in my attic), I’m always curious to read about its marketing programs and how it continues to … Continue reading