Category Archives: Email

Return To Sender.

You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth | Leave a comment

Mother’s Day Saved Online!

There are so many reasons to be thankful (or not) for the internet. But to have an entire collection of sites dedicated to really great ways to calm that “OMG is tomorrow really Mother’s Day?” panic, is just awesome. Click, … Continue reading

Posted in Email, Interactive & Mobile, Marketing Tactics, Moms, SEO, SEM | Leave a comment

Don’t let the Door hit you on the way Out.

Email marketing is a great tool to target your audience with specific messaging presuming that they “subscribed” or allowed you to send them emails. Permission marketing is just that –having consumers ASK to be conversed with. Too often I have … Continue reading

Posted in Email, Flop, Marketing Tactics | Leave a comment