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Category Archives: Advertising
When the whole world was talking about Angelina Jolie filing for divorce from Brad Pitt, one smart brand got in on the conversation before it became a flash in the pan. Two days after the announcement, Norwegian Airlines began … Continue reading
In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home — a competition to … Continue reading
Olympic sponsorship comes with a hefty price tag, so simply paying the sponsor fee and popping off a few ads just isn’t enough. In recent Olympics, the brands that have made an impact created a deep emotional connection with their … Continue reading
As a way to protect the investments of the official sponsors of the Olympic Games, the IOC instituted Rule 40, prohibiting athletes from mentioning or even pointing out any supporters who were not paying sponsors of the Games. But some … Continue reading
Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading