Category Archives: Advertising

Can Brangelina Split Fill Airline Seats?

  When the whole world was talking about Angelina Jolie filing for divorce from Brad Pitt, one smart brand got in on the conversation before it became a flash in the pan. Two days after the announcement, Norwegian Airlines began … Continue reading

Posted in Advertising, Celebrities, International Marketing, Print Ad, Publicity, Winners | Leave a comment

Not So Silly Trix Rabbit Gets Real

In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home  — a competition to … Continue reading

Posted in Advertising, Brand Equity, Food Marketing, Spokespeople, Video | Leave a comment

Real Sponsorship Gold

Olympic sponsorship comes with a hefty price tag, so simply paying the sponsor fee and popping off a few ads just isn’t enough. In recent Olympics, the brands that have made an impact created a deep emotional connection with their … Continue reading

Posted in Advertising, Branding, Celebrities, Music, Sports and Entertainment, TV, Winners | Leave a comment

Creativity Trumps Dumb Rules

As a way to protect the investments of the official sponsors of the Olympic Games, the IOC instituted Rule 40, prohibiting athletes from mentioning or even pointing out any supporters who were not paying sponsors of the Games. But some … Continue reading

Posted in Advertising, Celebrities, Celebrity Endorsements, Controversy, Creative Thinking, Legal, Gvt, Media Creativity | Leave a comment

Redefining a Modern Spokesperson

Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading

Posted in Advertising, Branding, Celebrity Endorsements, Lifestyle Marketing, Spokespeople, TV Commercials | Leave a comment

Would You Push Limits to Prove Your Point?

Curious if your probiotic is really doing anything to improve your gut health? Finnish probiotic brand Gefilus was determined to prove the effectiveness of their brand and they did so in a way that is definitely not for the squeamish. … Continue reading

Posted in Advertising, Beverage Marketing, Celebrities, Celebrity Endorsements, Content Marketing, Health Marketing, International Marketing, Video | Leave a comment

Can hip humor fight Drugged Driving?

The recent legalization of marijuana for recreational use in Colorado has prompted a new $450k PSA campaign  targeted at drivers who may not be aware of the level of impairment that marijuana can cause, or the legal ramifications of being … Continue reading

Posted in Advertising, Billboards, Health Marketing, Lifestyle Marketing, Social Responsibility and Philanthropy, Video | Leave a comment