Category Archives: Advertising

Lean Cuisine Disses The Word “Diet” and Tries to Do Some Good

Well this actually is a novel way to start the year. Lean Cuisine is the latest “good for you” brand (AKA: Diet Food) that has decided it’s time to “change the ‘diet’ conversation into a force for good.” (Let’s pretend … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Health Marketing, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Media Creativity, Reality Check, Social Responsibility and Philanthropy, Technology | Leave a comment

25 of The Most Disruptive Brands of 2015

Always known, I hope, as one who constantly pushes to challenge the old cliches in Marketing, rethink the rules and reimagine new solutions, (and not always appreciated for it!) this recent list of 25 of The Most Disruptive Brands has … Continue reading

Posted in Advertising, Branding, Creative Thinking, Experiential Marketing, Lifestyle Marketing | Leave a comment

Can a Nice Brand Be Naughty and Win?

Year after year we welcome holiday ads that tug at our heartstrings and bring tears to our eyes. Most reinforce the true meaning of the season – warmth, cheer, generosity, and sincerity. For that one media-driven moment, viewers pause and … Continue reading

Posted in Advertising, Branding, Controversy, Fashion, Apparel, Lifestyle Marketing, YouTube | Leave a comment

How Far Is Too Far in Marketing?

Got the guts for a big (risky) idea? At a time when half the world is deeply concerned about sensitivity toward others, and the other half thinks the pandering goes totally too far, it poses an interesting creative challenge (opportunity?) … Continue reading

Posted in Advertising, Branding, Controversy, Food Marketing, International Marketing, Retailers, TV | Leave a comment

‘Got Milk?’ Repositions Good-for-You as Good-for-Foodies, too.

The latest “Got Milk?” campaign reminds us that milk is more than good for you, it’s also a match made in foodie heaven for many sweet and spicy foods! The California Milk Processor Board recently released “a pair of mesmerizing … Continue reading

Posted in Advertising, Beverage Marketing, Branding, Experiential Marketing, Health Marketing | Leave a comment

Holiday Shopping on YouTube?

You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into  one … Continue reading

Posted in Advertising, Branding, Celebrity Endorsements, Content Marketing, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Spokespeople, Video, YouTube | Leave a comment

So Smart Promo Stunt at the Emmys

Looks like even Emmy hosts are not exempt from promotional marketing stunts! Did you act on the “giveaway” of the supposedly active (it was!) HBO Now access code by Andy Samberg during the Emmys last night? A ton of folks … Continue reading

Posted in Celebrities, Creative Thinking, Interactive & Mobile, Media Creativity, TV | 2 Comments