Category Archives: Advertising

Are Your Windows the New Frontier in Advertising?

Need to make a little extra cash and got windows? Well here is a new view on outdoor advertising, no longer restricted to billboards along highways. Anything outdoors, can be turned into a billboard. We’ve seen park benches, waste cans, … Continue reading

Posted in Ad creep, Advertising, Billboards, grassroots, Local Marketing, Marketing Tactics | Leave a comment

Healthy Brands Can Still Be Hip

Think about the last ad you saw for a good-for-you brand. It probably focused on the nutritional benefits of the product, right? Cravendale Milk in the UK follows the successful lead of the U.S. “GOT MILK” campaign, and takes possibly … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Health Marketing, International Marketing, Marketing Tactics, Reality Check, TV Commercials | Leave a comment

Bud Light, Just Say No.

Oh boy. Bud Light’s #UpforWhatever campaign is in trouble again. What started out as a fun, youthful, lighthearted campaign to encourage spontaneity, now in its second year, looks like it’s missing the mark with women, the target market they are … Continue reading

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Will a revamped Hamburglar sell any burgers?

No news flash that the Golden Arches have taken a major back seat to chains like Chipotle and Panera for contemporary food choices, especially for Millennials. So in an attempt to transform themselves into a more “progressive burger company” and … Continue reading

Posted in Advertising, Branding, Controversy, Customer Feedback, Fast Food, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

What Happens When Men Choose? #SizeMatters

Dove recently released their latest in the #RealBeauty campaign, #ChooseBeautiful, to promote positive body image. The ad involved women choosing between two doors, one labeled “average” while the other was labeled “beautiful.”  The video went viral as many women struggled, … Continue reading

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Gutsy Enough to Change the Status Quo?

It takes a strong, gutsy, and smart Marketer to challenge the status quo, even when it’s right. Kudos to Hefty and their Ultimate™ Cups for redefining the “Mom” demographic in their hysterical, new #PARTYHARDMOMS Campaign! These videos speak for themselves. … Continue reading

Posted in Advertising, Awards, brand image, Lifestyle Marketing, Marketing Tactics, Moms, Winners, winners-toss-ups-flops | Leave a comment

Testing — Knowing When to Fold is Bold.

Every marketer knows the time, money and effort it takes in planning and producing a major new ad campaign. But it takes the very brave marketer to know the angst and turmoil to pull a campaign even before it starts … Continue reading

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