Category Archives: Print Ad

Can Brangelina Split Fill Airline Seats?

  When the whole world was talking about Angelina Jolie filing for divorce from Brad Pitt, one smart brand got in on the conversation before it became a flash in the pan. Two days after the announcement, Norwegian Airlines began … Continue reading

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The King Brags: My Whopper’s Not a Burger

Bold Brand move in so many ways! In a kale-craving, health-obsessed culture, Burger King makes a move to sell hot dogs, launched nationally on February 23rd. OK, 100% beef Oscar Mayer hot dogs, but dogs nonetheless. Then they hit the … Continue reading

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Get Real.

Just in time for Valentine’s Day… aerie, American Eagle’s lingerie offering, is sending young women the message to “love the real you” and  jumping on the “Real Movement” bandwagon with the usage of advertising photos that have not been “retouched.” … Continue reading

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What’s Old Is New is Old?

In an interesting twist, a tweet has become… a print ad?  In an unusual effort to promote their new film by Coen brothers, the CBS Films took out a full page in The New York Times with hardly anything but … Continue reading

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Higher Education Uses Its Brain

Getting INTO a good college is tough, we all know. But, unless you’re one of the Ivys or have a stellar sports program, for some colleges getting students TO APPLY can be even tougher. That’s why this campaign really caught … Continue reading

Posted in Advertising, Awards, Billboards, Branding, College Marketing, Marketing Tactics, Print Ad, Winners, winners-toss-ups-flops | Leave a comment

Go Daddy Gone Mild?

I was thumbing through the latest issue of Wired Magazine, about to skip over a very ordinary looking ad, when I noticed the headline “Meet the Go Daddy you may not know.” For years, Go Daddy has always been near … Continue reading

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From a Different Angle

Great posters for LG from Y&R Brazil (courtesy Ads Of The World). To bring attention to their 3D Surround Sound Systems, LG is showcasing three iconic movie posters, but shown from an entirely new angle. I think they do a … Continue reading

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