Category Archives: Print Ad

This just in…Makeup Ads Misleading! (Say it isn’t so)

A British watchdog group has upheld complaints against L’ OrĂ©al after a member of Parliament claimed they used digital manipulation to mislead consumers. The 2 ads, one for Maybelline featuring someone purported to be Christy Turlington (who looks nothing like … Continue reading

Posted in Advertising, Controversy, Marketing Tactics, Print Ad, Reality Check, Social Responsibility and Philanthropy, Spokespeople, Women | Leave a comment

Less is more.

We all know a picture can speak those famous thousand words. Sadly, most brand managers today don’t seem to evidence an appreciation for this art of subtlety, brevity, or the fact that usually, less is more. But when I saw … Continue reading

Posted in Advertising, Brand Equity, Branding, Marketing Tactics, Print Ad, Winners | Leave a comment

No License Required.

I love cars and automotive technology and try to be up on the latest bells and whistles, and design trends. Sometimes, when the family is asleep, I’ll sneak on the internet to check out the latest and greatest offerings from … Continue reading

Posted in Advertising, App, Automotive, brand image, iPhone, Marketing Tactics, mobile marketing, Print Ad, YouTube | Leave a comment