Category Archives: TV Commercials

Powerful Branding Through Promotion

Posted on April 11, 2017 by richardgwh

What does pet adoption have to do with home buying? Well, a recent TV spot from Coldwell Banker will make you believe it’s quite a lot. In a promotional campaign that has been going on for 3 years now, Coldwell … Continue reading →

Posted in Branding, Lifestyle Marketing, Partnerships, Promotions, TV Commercials | Leave a comment

Redefining a Modern Spokesperson

Posted on August 5, 2016 by karengwh

Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading →

Posted in Advertising, Branding, Celebrity Endorsements, Lifestyle Marketing, Spokespeople, TV Commercials | Leave a comment

To Honey Maid, Wholesome Means Acceptance

Posted on April 21, 2016 by jimbgwh

Honey Maid takes its “This Is Wholesome” campaign to a new level yet again in their latest evolution of the three-year-old campaign. Wayyyy beyond applying to the lowly graham cracker itself, the tagline continues to take on even more controversial … Continue reading →

Posted in Advertising, Branding, Controversy, Food Marketing, Lifestyle Marketing, Social Responsibility and Philanthropy, TV Commercials | Leave a comment

The Next Generation of Infomercial: Entertainment Galore!

Posted on September 3, 2015 by kathygwh

Say hello to the next generation of infomercial. Skittles has probably just produced one of the greatest infomercials of all time and it’s now airing on Evine Live. And wow! Has it gone viral! So what makes it a perfect … Continue reading →

Posted in Awards, Branding, Celebrities, Food Marketing, Media Creativity, TV, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Brands Having Sass With Class

Posted on August 13, 2015 by lizgwh

Long the punching bag of Jon Stewart, one would think Arby’s would have been quietly doing the happy dance come Jon’s last show. Certainly wouldn’t have been bothered to say good-bye to him. Fortunately, they did just the opposite and created … Continue reading →

Posted in Branding, Controversy, Creative Thinking, Publicity, Travel, Hospitality, Restaurants, TV Commercials, Word of Mouth | Leave a comment

Little Things Can Be Big Ideas

Posted on August 6, 2015 by richardgwh

We all know that good campaigns are focused on one “Big Idea.” But a Big Idea doesn’t have to be complicated, executionally or visually. It can actually be characterized by simplicity — grounded in a simple but strong “real people” … Continue reading →

Posted in Advertising, Branding, Creative Thinking, Health Marketing, Lifestyle Marketing, TV Commercials | Leave a comment

Healthy Brands Can Still Be Hip

Posted on May 28, 2015 by dianedjgwh

Think about the last ad you saw for a good-for-you brand. It probably focused on the nutritional benefits of the product, right? Cravendale Milk in the UK follows the successful lead of the U.S. “GOT MILK” campaign, and takes possibly … Continue reading →

Posted in Advertising, Beverage Marketing, brand image, Health Marketing, International Marketing, Marketing Tactics, Reality Check, TV Commercials | Leave a comment