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Category Archives: TV Commercials
What does pet adoption have to do with home buying? Well, a recent TV spot from Coldwell Banker will make you believe it’s quite a lot. In a promotional campaign that has been going on for 3 years now, Coldwell … Continue reading
Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading
Say hello to the next generation of infomercial. Skittles has probably just produced one of the greatest infomercials of all time and it’s now airing on Evine Live. And wow! Has it gone viral! So what makes it a perfect … Continue reading
Long the punching bag of Jon Stewart, one would think Arby’s would have been quietly doing the happy dance come Jon’s last show. Certainly wouldn’t have been bothered to say good-bye to him. Fortunately, they did just the opposite and created … Continue reading
We all know that good campaigns are focused on one “Big Idea.” But a Big Idea doesn’t have to be complicated, executionally or visually. It can actually be characterized by simplicity — grounded in a simple but strong “real people” … Continue reading