Category Archives: TV Commercials

What Happens When Men Choose? #SizeMatters

Dove recently released their latest in the #RealBeauty campaign, #ChooseBeautiful, to promote positive body image. The ad involved women choosing between two doors, one labeled “average” while the other was labeled “beautiful.”  The video went viral as many women struggled, … Continue reading

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Testing — Knowing When to Fold is Bold.

Every marketer knows the time, money and effort it takes in planning and producing a major new ad campaign. But it takes the very brave marketer to know the angst and turmoil to pull a campaign even before it starts … Continue reading

Posted in Advertising, Beverage Marketing, Branding, Controversy, Customer Feedback, TV Commercials | Leave a comment

When is clever too clever?

All for the more cerebral approach to advertising. And especially in the automotive industry, where one car zooming around the curves on the Pacific Coast Highway looks pretty much like the next. But did Cadillac go too far down the … Continue reading

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Super Bowl Spending- CMO Words of Advice.

Now that the bulk of the Monday Morning Quarterbacking over the ads is winding down (or is it?), we wanted to have a real conversation about the difficult decision to spend huge sums of marketing money like those invested in … Continue reading

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Clever for Business or Clever for Clever?

Airbnb, increasingly known for its ingenuity and creativity, has a new TV spot. And it’s either really clever… or their agency created one heck of a portfolio piece on the client’s dollar!

Posted in Advertising, Branding, Marketing Tactics, Travel, Hospitality, Restaurants, TV Commercials | Leave a comment

Halloween Car Insurance Advertising. It’s What You Do… If You’re Geico.

Halloween and car insurance? Apparently they connect perfectly, if you’re Geico.

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Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment