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Category Archives: TV Commercials
Dove recently released their latest in the #RealBeauty campaign, #ChooseBeautiful, to promote positive body image. The ad involved women choosing between two doors, one labeled “average” while the other was labeled “beautiful.” The video went viral as many women struggled, … Continue reading
Every marketer knows the time, money and effort it takes in planning and producing a major new ad campaign. But it takes the very brave marketer to know the angst and turmoil to pull a campaign even before it starts … Continue reading
All for the more cerebral approach to advertising. And especially in the automotive industry, where one car zooming around the curves on the Pacific Coast Highway looks pretty much like the next. But did Cadillac go too far down the … Continue reading
Now that the bulk of the Monday Morning Quarterbacking over the ads is winding down (or is it?), we wanted to have a real conversation about the difficult decision to spend huge sums of marketing money like those invested in … Continue reading
Airbnb, increasingly known for its ingenuity and creativity, has a new TV spot. And it’s either really clever… or their agency created one heck of a portfolio piece on the client’s dollar!
Halloween and car insurance? Apparently they connect perfectly, if you’re Geico.